formula D_, a producer of internationally recognised and renowned visitor experiences, has explored how vision can be used to inform a design framework for successful experiences.
“Every good story starts with a vision. A beacon illuminating the path toward innovation and impact,” formula D_ explains. However, it warns, “A vision alone is not enough.”
Effective communication with stakeholders, investors, and audiences requires strategy, content, storytelling, and creativity. In addition, an experience can contribute to educational goals, and has the potential to educate visitors and leave them with more knowledge about the subject matter than when they arrived.
Strategic process
formula D_ combines creativity and rigorous execution to create engaging storylines and immersive experiences.
“At formula D_, we understand the significance of a strong vision,” says the firm. “It serves as the cornerstone of every project, guiding our endeavours toward meaningful outcomes. We pride ourselves on our ability to understand, digest, and effectively communicate the content of an experience as essential steps toward achieving client goals and leaving a lasting impact on their audiences.”
The firm works to gain a thorough understanding of the content, and so improves not only its own knowledge but also its capacity to communicate and impart knowledge to others. formula D_ closes the knowledge gap by using clear and captivating communication, which helps visitors to take in and remember important concepts. This approach builds deep relationships with an audience, igniting their interest, motivating them to take action, and ultimately bringing about positive change.
“But words on paper won’t suffice. We believe in the power of emotive visualizations—captivating imagery that breathes life into ideas, stirring emotions, and igniting imagination. Our experienced specialists embark on a meticulous process, nurturing your initial idea into a robust business case with undeniable potential. Through strategic consulting and creative ingenuity, we infuse your vision with vitality, ensuring it resonates with partners and investors alike,” adds the firm.
After establishing a clear vision, the strategy is created to set a roadmap for success. formula D_ goes above and beyond to understand its client’s objectives and the different needs of stakeholders. It uses rigorous analysis to establish a course that optimises impact, engages visitors, and assures long-term sustainability. This approach results in a concise and workable plan combined with a design brief that lays the foundation for the success of the project.
The Race for the Ocean
An example of this approach is the firm’s The Race for the Ocean concept. This multisensory immersive experience blends art and science to address urgent environmental concerns. Its goal is to educate and inspire through a beautiful combination of visuals and audio, which encourages a deeper connection with the oceans.
The vision was to design an exhibition that addressed several risks to ocean health in a way that would ultimately inspire visitors to support a sustainable project. Formula D_’s strategy breaks these problems down into four categories; plastic pollution, noise pollution, health and wellness, and the sensory experience of the ocean.
Together, this vision and strategy enabled the firm to simplify these subjects into formats that are understandable to a range of visitors. This experience aims to enable guests to take on the role of stewards for ocean conservation and become agents for change.
Earlier this month, formula D_ shared its insights on the creation of engaging science communication for exhibition design with a look at projects from its portfolio, including its work at the Mishkat Interactive Center for Atomic and Renewable Energy in Saudi Arabia.
