Katapult, the international guest experience design agency, has been selected to transform The World War II Tunnel Experience in Gibraltar.
The popular tourist destination on the Iberian Peninsula shares captivating stories about its strategic significance to the British resistance. Planning began in 2023 to attract new investment and share new narratives and experiences.
The redevelopment will include a new spy academy experience, new interpretation areas, and a themed bar and retail space, with updated branding across the site.
Story-driven experience
The project is being managed by Wright Tech Media, which is based in Gibraltar and appointed Katapult for the redesign. The attraction is expected to reopen to visitors in phases from the summer.
Christian Wright, director at Wright Tech Media, comments: “We’ve been blown away by the work of the Katapult team – from branding and concept visuals, to narrative and executive production. This will mark a significant change in Gibraltar’s tourism product.”
Phil Higgins, chief creative officer and co-founder at Katapult, says: “This project has been story-driven from the very beginning, ensuring the tales of the most awe-inspiring characters from history continue to be told. We want guests to walk away from the Tunnels experience feeling like they’ve walked side-by-side with the key protagonists from World War II.
“We’ve loved working on this iconic visitor attraction in Gibraltar and we cannot wait to see the reaction of tourists and residents to the refreshed experience.”
Last month, Katapult announced that applications to the 2024 Helping Hands initiative are now open. This programme has been running for six years and supports visitor attractions, charities and community interest groups in the leisure sector to achieve their project aims. The firm will once more be awarding £10,000 of support to a visitor attraction for a project to improve sustainability and social impact.
