Metaphor, a leading planner and designer of museums, has been chosen to work on a new visitor experience masterplan for the Centre for Alternative Technology (CAT), located in the UNESCO Dyfi Biosphere in mid-Wales. The company will be working alongside Haworth Tompkins on this project.
CAT was formed almost 50 years ago by a group of dedicated volunteers who wanted to show that an alternative way of living is possible, and it has since grown into a unique site that is popular with visitors from all over. Its mission is to help people to gain the skills, knowledge and inspiration to work together to address the climate and biodiversity crisis.
Sustainable tourism destination
The centre’s new initiative aims to create an immersive microcosm of sustainable living and help lead the transition to a zero-carbon, sustainable society at a time of climate crisis. One of the key aims of the project is to engage with audiences that were not previously green thinkers, helping them to see actions they might take in their workplaces, schools, communities, and in their own lives, to help work towards a more sustainable future for all as part of a thriving natural world.
For Metaphor, developing the visitor experience for the Centre of Alternative Technology is an exciting opportunity, allowing the company to undertake a project that aligns with and expands its sustainable design principles. The team will be working to create a visitor experience that is immersive and engaging, with a key goal being to inspire visitors to make positive changes for the planet going forward.
“It is inspiring to work on a project that could become the blueprint for sustainable visitor experiences,” says a statement from the company.
Metaphor is a leading planner and designer of museums, heritage sites, multi-purpose cultural hubs, and historic landscapes. It was founded in 2000 and is a team of architects, designers, content developers and marketers with extensive experience in the cultural industry.
Recently, the company served as the exhibition designer for the new Amelia Scott building in Tunbridge Wells, UK, where it was given the challenging brief of combining a library, museum, art gallery and council amenities successfully into one building.
