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RocketRez transforms Reunion Tower’s photo business

Observation deck guests can now enjoy a streamlined digital buying process

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Reunion Tower Dallas

RocketRez, the all-in-one POS for tours and attractions, has worked with Reunion Tower in Dallas, Texas, to provide a new photo solution. This popular observation deck was in need of a more efficient system, to replace its existing slow process.

Previously, the attraction was using a professional photographer, which meant that the buying process was slow, reducing conversions and cutting into its margin. Thanks to the RocketPhoto modular tools, visitors can now enjoy a streamlined digital buying process through on-site kiosks.

An efficient photo solution

When they reach the top of Reunion Tower, visitors can enjoy panoramic views from the 470-foot high Geo-Deck. It is a venue that caters to field trips, anniversaries, private events, date nights and more, therefore a high-quality photo process is vital.

For a low-cost and highly effective marketing channel, each admission ticket includes a complimentary digital photo. The high-resolution images are edited on site and don’t include a watermark. These high-quality photos are often shared to guests’ social media profiles, making them an effective marketing tool for the attraction.

As they collect their photo from the kiosk on-site, visitors can also browse and purchase other photo souvenirs and retail items.

reunion-tower-rocketrez photo

Reunion Tower offers frames, folders and even a battery-powered light-up frame. Previously, guests needed to scan a barcode to view each photo before selecting and purchasing. Now, with RocketPhoto’s connected modular cloud app, all available photos appear on the kiosk from one single barcode.

“If I [Reunion Tower customer] want to buy Photo A, Photo B and Photo C – I can buy all three of those with different backgrounds and put them in different frames all in one purchase process,” explains Shawn Miller, Director of Operations.

Quality photos and user-created social media content are a key part of Reunion Tower’s marketing strategy. But, as Miller says: “If the photo comes out bad, you won’t even care to share it – let alone buy it.” The RocketPhoto system is intuitive and uploads high-quality images, therefore reducing the time spent editing.

The system is also easy to use, meaning that the attraction’s employees do not need specialised photography or editing skills.

“When we signed up with RocketRez, we thought we’d get a vendor, but in reality we’ve found a helpful partnership where we can ask questions and regularly hear back from them within a couple of hours, not waiting days or weeks,” says Shon Stanbrough, IT Manager at Reunion Tower.

Last month, RocketRez also announced two new additions to its management team, with Monica Marics taking on the role of Chief Operating Officer and Alan Puana becoming Vice President, Global Growth

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's Editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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