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V&A East appoints director Gus Casely-Hayford

gus casely hayford

The V&A has appointed Gus Casely-Hayford as the director of V&A East. The attraction in Queen Elizabeth Olympic Park is one of the institution’s most significant and ambitious developments.

Gus Casely-Hayford is currently director of the Smithsonian’s National Museum of African Art in Washington, DC.

Renowned around the world as a museum director, cultural historian, writer, curator and broadcaster, Casely-Hayford will take on his new role in spring 2020.

He will be responsible for the creative strategy and programming at V&A East’s two new public venues in east London.

Casely-Hayford will start V&A East role in spring 2020

v and a east

Casely-Hayford will also join the V&A’s executive board, assuming management responsibility for V&A East’s curatorial and project teams.

He will report to V&A director, Tristram Hunt, and V&A deputy director, COO and V&A East project lead, Tim Reeve.

“I’m delighted that Gus is joining the V&A to lead and launch V&A East,” said Reeve. “This is a hugely ambitious project – for east London, for the UK and for international cultural exchange.

“It offers us a once-in-a-lifetime opportunity to transform how we engage young, diverse audiences, and to revolutionise how our collections are accessed and experienced.

V&A East’s two new public venues in east London

V&A East

“We cast the net wide to find a creative leader of the highest standing, and with his prestigious career and background, Gus is perfectly placed to lead V&A East’s growing team and to develop its new identity, purpose and programme.”

A five-storey museum, designed by O’Donnell + Tuomey, will be located at Stratford Waterfront. It will host a pioneering partnership between the US and UK with the Smithsonian Institution.

Located approximately ten minutes away, Here East will be a new collection and research centre, designed by Diller Scofidio + Renfro.

The purpose-built attraction will include more than 250,000 objects, 350,000 books, and 1,000 archives.

Both V&A East sites are now under construction and scheduled to open in 2023 as part of East Bank in the Queen Elizabeth Olympic Park.

Five-storey museum located at Stratford Waterfront

v and a east

“I feel enormously privileged to be asked to become part of the fantastic V&A team,” said Casely-Hayford. “It has long been the arts institution that I have looked to for innovation and inspiration.

“And what a brief – working to deliver a new museum for east London. And what a collection – the most thrilling single body of material culture I have ever encountered.”

He added: “I cannot wait to share the magic of V&A East with new audiences and our old friends. We are going to craft dynamic and compelling ways for our audiences to get close to the extraordinary, to be transported across time and geography by the most beautiful and intriguing things.”

V&A Dundee opened in September 2018. Philip Long, director of V&A Dundee, spoke to Blooloop about the museum’s whirlwind opening year.

Images: V&A

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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