Vennersys, the integrated ticketing, retail and visitor management company, is helping visitor attractions to be prepared and to plan ahead for the coming year, thanks to its VenposCloud software. While 2020 saw a 65% drop in visitor numbers on the previous year due to the pandemic, there were already signs of recovery last summer. Now, it’s vital that operators make the right strategic decisions for 2022, and for this, data is a key tool.
With VenposCloud operators can review trends, in order to make informed business decisions and run effective marketing campaigns. This can boost revenue and improve the guest experience.
Valuable insights
The software allows visitor attractions to track interactions with guests, from purchase to buying behaviours and communication. This means operators can spot spending patterns and trends in the data and use these insights to plan things such as shift patterns, inventory, events and more.
VenposCloud also helps attractions to deliver more effective and better-targeted marketing campaigns. The data enables visitor attractions to target specific demographics or to promote different aspects of the venue. Plus, integrated features connected to the visitor attraction software mean that operators can connect to marketing tools like Campaign Monitor, for increased exposure and higher sales.
There are benefits for the visitor too. VenposCloud helps attractions to manage memberships, so they can offer discounts, exclusive invitations, gifts and fast-track entry. The data gives insights into sales and dwell time, which can then be used to build loyalty and boost revenue through things like personalised promotions.
Hurst Castle
One visitor attraction that is already using the software to prepare for 2022 is Hurst Castle in Hampshire, UK. Thanks to Vennersys’ solutions, guests can now easily pre-book their tickets, and the operators can see in real-time whether social distancing is being maintained.
With the valuable data insights gained by using the software, Hurst Castle can improve the business and enhance the visitor experience, leading to more efficient operations and boosting revenue.
Last month, Vennersys highlighted the fact that VenposCloud can be integrated with a selection of third-party tools including Campaign Monitor, Oracle, Sage, Seats.io, Shopify, and Tesco Clubcard. Vennersys’ connection to Tourism Exchange GB (TXGB) allows visitors to book tickets through a number of different distribution opportunities, like national campaigns and destination websites, as well as international brands such as Tripadvisor.
