Acamar Films has teamed up with Vue and Showcase on a Bing-themed cinema experience known as ‘Bing’s Christmas’. It is kicking off in more than 100 cinemas in the UK this week.
The festive event is themed to Bing, an award-winning children’s TV series that follows a pre-school bunny called Bing.
Bing’s Christmas is a feature-length cinema experience. It will run exclusively in 105 cinemas in the UK from November 29.
“We are delighted to be partnering with Vue and Showcase this Christmas,” said Eroulla Constantine, director of sales and distribution.
Bing’s Christmas includes puppet show, face painting
We're getting ready for our BIG premiere of Bing's Christmas this Sunday! @bingbunny pic.twitter.com/VYm1G6sb7s
— Acamar Films (@AcamarFilms) November 22, 2019
“We hope to move and delight Bingsters across the UK when Bing’s Christmas opens in cinemas on Friday. It’s very special,” added Constantine.
According to a news release, the attraction will feature new stories about Bing. It will also include leaf pictures in the woods with Amma and face painting with Bing and Sula.
There will also be a puppet show performance, as well as a grand finale with special Christmas adventures.
Acamar Films held a premiere to celebrate and preview Bing’s Christmas. It was attended by celebrities including Alex Jones, Annie Mac, Antony Costa, and Hannah Spearitt.
Celebs attend feature-length cinema experience
A star-studded premiere for 'Bing's Christmas' yesterday! @AntonyCosta @hannahspearritt @JBGill @MissAlexjones @catsandiontv @sophiecolquhoun @mother_pukka @SonaliShah @LadyAnneWelsh pic.twitter.com/XcZx1mV6ff
— Acamar Films (@AcamarFilms) November 25, 2019
“Bing brings a lot of joy to our house of a morning! What Bing does and his journey through life – kids can really relate to that,” said Costa, from boy band Blue.
Vue and Showcase have pre sold more than 14,000 tickets ahead of the nationwide launch of Bing’s Christmas.
Last month, Mattel’s American Girl launched in-store retailtainment experiences in New York City and Chicago.
Schleich also announced new retailtainment experiences and unveiled more about the experiential Schleich installation coming to Toys ‘R’ Us Adventure.
Image: Acamar Films
