The Dali Museum in St. Petersburg, Florida will celebrate Dali’s art and legacy with “Dali Lives,” a groundbreaking experience that will bring Dali “back to life” to be unveiled in April 2019.
The experience will use artificial intelligence (AI) and machine learning to create an uncanny lookalike of the artist. Visitors will be able to interact with an engaging lifelike Salvador Dali on a series of screens throughout the Museum.
Dr. Hank Hine, executive director at The Dali, said: “Dali was prophetic in many ways and understood his historical importance. He wrote, If someday I may die, though it is unlikely, I hope the people in the cafes will say, ‘Dali has died, but not entirely.’ This technology lets visitors experience his bigger-than-life personality in addition to our unparalleled collection of his works.”
The Dali partnered with Goodby Silverstein & Partners on the project. They began by collecting and sharing hundreds of interviews, quotes, and existing archival footage from the artist. GS&P used these extensive materials to train an AI algorithm to “learn” aspects of Dali’s face, then looked for an actor with the same general physical characteristics of Dali’s body.
Art fixtures – often driven by immersive technologies – have become popular visitor attractions.
Earlier this year, a 35,000 square foot art park called Wisdome opened in the Arts Districtin downtown Los Angeles. Dubbed the world’s first fully immersive art park, the location includes five fully immersive, 360-degree domes fitted with 10.1 surround sound.
In August, Meow Wolf announced a partnership with Elitch Garden to open a new art ride called Kaleidoscape in April 2019.
Some of these art installations are driven by tech – including VR and AR fixtures at Sundance’s New Frontier.
Image courtesy The Dali