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Scruffy Dog prepares experiences for Portugal’s World of Wine


The East London storage facilities of Scruffy Dog Creative Group are steadily filling up with shipments for a new attraction in Portugal called World of Wine.

World of Wine (WoW) is located in the historic centre of Vila Nova de Gaia in the Porto region. It is a large scale project that will feature many different experiences. These will include Europe’s largest dedicated wine experience and a wine school. There will also be numerous restaurants, event spaces and more.

Project developer The Fladgate Group has teamed up with Scruffy Dog to create a number of experiences for WoW. They will dispatch in early 2020, ready for the opening of the €100 million facility later in the year. World of Wine will present the history of Porto, wine and cork. It is expected to become a ‘must see’ attraction that will cement the region’s status as the Portuguese capital of wine.

Scruffy Dog’s creative team has been a principal player over the past few years. It was involved in the master-planning, concept design and schematic phases of WoW, before moving recently into production. Last year the company provided turnkey theming for The Walking Dead: The Ride roller coaster at Thorpe Park.

As it continues its global expansion, Scruffy Dog Creative Group now boasts offices in London, Dubai and Shanghai, plus a new office in Barcelona.

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Owen Ralph

Owen Ralph

As a Lead Features Writer for blooloop, Owen brings with him two decades of experience covering the amusement and attractions industry for trade publications, including World’s Fair, Coinslot International, Kirmes & Park Revue and Park World, where he spent 15 years as Editor. He is currently a member of the IAAPA EMEA Education Subcommittee.

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