Attendance growth for DXB Entertainments’ Dubai Parks and Resorts

Over 1.4 million visits for Dubai Parks and Resorts, as the resort, owned by DXB Entertainments, shows encouraging growth alongside new deals with Dubai Airports and Emirates.

DXB Entertainments has announced that over 1.4 million people visited the theme parks in the first half of 2018, representing an increase of 46 per cent compared to the same period in 2017.

April was a peak month for the attraction with over 300,000 visits. This was driven by high levels of tourists during the international school holiday season. The second annual ‘Big Day Out’ on April 20th, set a new record with over 36,000 visits in one single day.

Dubai Parks and Resorts reported over 612,000 visits in the second quarter of 2018. This compares to 414,000 in the same period in 2017 – a growth of 48 per cent.

It’s good news for the resort which restructured its debt in March following poorer than anticipated attendance figures in 2017.

Average occupancy at the Lapita Hotel showed marked improvement, rising to 55 per cent in the first half of the year, compared to last year’s 24 per cent occupancy.

A clear growth trajectory

“We are pleased to announce continued year on year growth in our visitor and hotel occupancy numbers,” said Mohamed Almulla, CEO and managing director of DXB Entertainments. “Our results demonstrate that Dubai Parks and Resorts is on a clear growth trajectory. We remain confident in our growth potential as we progress through our first full year of operations.”

Dubai Parks and Resorts have signed an exclusive agreement with Dubai Airports. The theme park destination will be featured at all the Dubai Airport terminals, reaching over 88 million passengers travelling through Dubai Airport annually. The complex also recently announced a partnership with the Emirates airline, offering customers exclusive bundled offers.