Katapult provides expertise for UK’s first National Food Museum

Katapult, the international guest experience design agency, has partnered with the Museum of East Anglian Life to assist in its transformation to a national visitor centre dedicated to food.

Katapult is pleased to announce that it is working on an exciting new project with the Museum of East Anglian Life as it begins its transformation into The National Food Museum. This new museum will take visitors on a journey, exploring the origins of their food from field to fork.

During a visit to The Nation Food Museum, guests will have the opportunity to “Grow”, “Make” and “Eat” the food that they see every day. The aim of this new venture is to help people understand more about where their food comes from, as well as encouraging them to make positive choices when it comes to their own eating habits.

Helping Hands Project

The Museum of East Anglian Life is based in Suffolk, UK, It won Katapult’s charitable Helping Hands Project, meaning that the themed attraction and experience design agency is providing its expertise for free.

Katapult National Food Museum

As part of the project, Katapult worked on the museum’s new brand and narrative as well as providing visual concepts showing how the 75-acre site could look, as part of a 10-year masterplan.

Jenny Cousins is the Director of the Museum of East Anglian Life. She was inspired by the company’s plans: “We would like to thank Katapult for all the work they’ve done for us over the last few months. Our Trustees and Development Board were inspired by all the ideas they had.

“The site audit, branding and concepts have put flesh on the bones of the masterplan. It’s been great to have Katapult’s enthusiasm and skills put to the problem of how to get to the next stage of the National Food Museum.”

Katapult’s CEO & Co-Founder, Dawn Foote said: “We were thrilled to partner with Jenny and the team for our Helping Hands Project to create the UK’s first National Food Museum.

“Working on themed attractions and experiences around the world, we were able to provide both insight and ideas to make the museum’s new brand and future guest experience stand out from the rest. We can’t wait to see our ideas come to fruition and the museum develop in the coming years.”

Katapult celebrated its 18th birthday in July of this year and is proud to have been part of the themed attractions industry for the last 18 years. It employs a team of 17 staff, with deep industry specialisms.