G4 Complete Entertainment (G4CE) is a new premium family entertainment brand in the US. Its first location has just opened in Clearfield, Utah. Making the facility tick is the Parafait Venue Management platform from Semnox Systems.
The 100,000+ square feet entertainment space features multi-level laser tag, 10 lanes of premium bowling, go-karts, black light mini-golf, toddler bounce areas, virtual reality bays, simulators and arcade games. After working up an appetite, G4CE guests can build their own pizza or enjoy other satisfying treats in the restaurant.
With Parafait, the venue has implemented several functions:
- Point-Of-Sale (POS)
- Self-service kiosks
- RFID tap-to-play debit card systems
- Redemption and inventory management
- Loyalty management
Cloud-based management and reporting, party reservation and several other online functions are also planned.
“We spent a lot of time searching for the right solution for our needs,” says Paul Carr, Vice-President of Business Development for G4 Complete Entertainment. “The great thing about Semnox is that Parafait provides management and functionality for all aspects of the centre in a single system. Their service and reliability have further added to our confidence. We are excited to have them as a partner to grow with.”
“A large project like this involves a lot of coordination and trust between all project members,” notes Bepin Jose, President of Semnox Americas. “We had the fortune of being involved from the early stages. It is good to see the outcome.”
G4CE is one of two new FECs that have opened in Clearfield in the past month. Just a few blocks away, Urban Air Adventure Park debuted on December 22. G4 Complete Entertainment is to launch its next outlet in Warren, Michigan, in early spring.