SimEx-Iwerks designs and builds Simpsons in 4D at Myrtle Beach

Academy-Award winning creator of immersive 3D and 4D attractions, SimEx-Iwerks Entertainment, has designed and built The Simpsons in 4D at Myrtle Beach. 

Broadway at the Beach, Myrtle Beach, South Carolina, will be home to the first-of-its-kind attraction—The Simpsons in 4D. The experience will feature Springfield’s Kwik-E-Mart and Aztec Theater.

Guests will have the chance to meet the town’s popular residents, including America’s favourite family, The Simpsons.

The Kwik-E-Mart opens on August 17 at 10 a.m. The convenience store is immersive and fully themed  and it will sell a wide array of products including Buzz Cola, Heat-Lamp Hot Dogs, and Lard Lad Donuts.

There will also be a selection of show-inspired Squishee flavors. In addition to these Springfield staples, the Kwik-E-Mart offers a variety of food and beverage options, as well as The Simpsons merchandise.

The Aztec Theater will premiere later in the year. The attraction will be ticketed. It includes a fully themed lobby and theater experience rich with detail. Guests join Homer, Marge, Bart, Lisa and Maggie in a 4D Experience.

Simpsons in 4D: culmination of years of effort

Tickets include a Hollywood premiere-style souvenir photo for fans to share their own red carpet moment. After the 4D Experience®, guests can then explore the Kwik-E-Mart.

The Simpsons in 4D was created in partnership with SimEx-Iwerks Entertainment, FoxNext Destinations and Gracie Films.

Michael Needham, Founder and CEO, SimEx-Iwerks Entertainment, said: “We are thrilled to bring The Simpsons to Myrtle Beach in a way that this incredible brand deserves. Launching this experience will be the culmination of years of passionate effort to bring The Simpsons to life beyond the screen. We are creating a series of memorable moments enriched with tremendous detail throughout the attraction so that guests feel they are part of The Simpsons universe.”

The Simpsons is the longest running primetime scripted television series and one of the most recognised brands in the world. Now inits 30th season with more than 600 episodes, the characters have become household names.