Entertainment, Attractions & Gaming Expo Europe (EAG), the premier event for the international entertainment, attractions, and gaming industries, has opened registration early for its 2026 event.
The Expo offers operators a unique combination of three specialist business-to-business shows in one location, with the Entertainment Attractions & Gaming Expo Europe, the Social Immersive Entertainment Expo, and the London Casino & Gaming Show.
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The three events will take place from 13 to 15 January 2026 at Excel in London, which has recently received a £350 million investment in facilities and infrastructure.
Operators from across the out of home entertainment industry can now book their place at the EAG Expo website.
Record-breaking event
The 2026 event is set to be the biggest EAG Expo on record.
Nick Harding, EAG chairman, says: “EAG provides a showcase for three genres of product in oneall-encompassing event. Our core amusements show which is the mainstay of the UK industry is complemented by the ‘competitive socialising’ products in SIE Expo alongside the London Casino & Gaming Show which is focussed on gaming products for the UK and European markets.
“EAG is the event where the industry meets, the event which operators use to identify industry trends and the event where exhibitors launch their latest income-generating innovations across every genre.
“As a result of these credentials our core message to the market is that If you are operating, or involved with Amusements, CompSoc, or Gaming in the UK and Europe with a land based business then you simply must be in London in January.
“The scale of the opportunity generated by EAG should not be underestimated. An exhibitor census showed that more than 1,000 products and innovations were launched at EAG making a visit to ExCeL, London one of the most profitable business opportunities of the year.”
“By opening registration earlier than ever before we hope to continue to grow an attendance which in 2025 totalled 4,306 unique visitors which represented a 23 percent year-on-year increase and was 69 percent more than in 2022. A total of 1,973 businesses were represented at the 2025 edition with visitation, which refers to the number of visitor days, totalling 6,100, a 42 percent uplift on the 2024 figure of 4,299.
“The team is focussed on working with our exhibitor community to set new records in January and to continue the event’s upward trajectory. “
The event will feature a new floor plan, which aims to improve the visitor experience.
“We have focussed on addressing noise levels and lighting to ensure that all of our stakeholders are able to meet and network in an environment that’s appropriate to their sector,” says Nicola Lazenby, show director.
“As a result of these requirements, we have situated the SIE Expo in the middle of the show floor with EAG and the LCG shows located either side. Creating a show-specific atmosphere is key and we believe that the EAG – SIE – LCG layout is the best way to achieve that.”
Earlier this year, EAG Expo shared details of its exhibitor research and engagement programme. This provides a comprehensive analysis of strengths and weaknesses and identifies opportunities to develop future events.
