Entertainment, Attractions & Gaming Expo Europe (EAG), the premier event for the international entertainment, attractions, and gaming industries, has announced that the Gamechangers Organisation will curate the Social Immersive Entertainment (SIE) Expo speaker and educational programme.
With this appointment, Gamechangers Organisation, the membership body for the competitive socialising industry, will bring its expert insights, contacts and network to SIE Expo.
See also: Spotlight on SIE: How SingPods boosted business at EAG Expo
Two-day insight programme
SIE Expo covers all aspects of immersive, competitive and social entertainment. The event is taking place from 13 to 15 January 2026 at Excel London, UK, together with the co-located Entertainment Attractions & Gaming Expo Europe, and London Casino & Gaming Show. Registration is now open.
The Expo’s speaker sessions will be hosted by Matt Eley, editor of Gamechanger’s in-house e-zine The Oracle. This publication, which has over 30,000 subscribers, shares interviews, case studies and exclusive research.
Gamechangers has also confirmed a speaker lineup featuring operators with both UK and international locations. Among the speakers are Nick Moran from acclaimed immersive experience Phantom Peak, and Ben Warren from the growing multi-site operator, Roxy Leisure.
Leaders from trade and strategic groups, including Bacta, BII, the British Beer and Pub Association, UKHospitality, and the Night Time Industries Association, will engage in a wide-ranging conversation to kick off the insight programme’s two-day schedule.
Jade Craig, Gamechangers Organisation chief executive, says: “We are very excited to be involved in such a major event that brings so many people from across the world of entertainment and hospitality together.
“There are undeniably huge challenges for business owners to overcome and our speaker programme will delve into this and provide insight and inspiration to attendees whether they run businesses at home or abroad.
“Since our inception as an organisation we have continued to see the competitive socialising and immersive leisure sectors grow and attract more sustained interest from both consumers and business owners looking to diversify their offering.
“We believe this line-up of speakers will offer something for everyone who wants to learn more and develop and grow their business.
“The show is an unmissable event for those looking for new products, ideas and an opportunity to expand their network.”
“We are delighted to have Gamechangers Organisation on-board as we look to build on what was a hugely successful debut for SIE Expo,” says Phil Gibbs, marketing lead for SIE Expo
“Gamechangers has succeeded in building a thriving community of operators and investors within the competitive socialising arena and are widely regarded as being the number one authority in the broadly based experiential leisure space.
“Alongside an industry best line-up of exhibitors SIE Expo will feature leading names from the world of hospitality to debate discuss and analyse the rise of competitive socialising, the dominant trends and the market dynamics of what is a rapidly evolving out of home entertainment sector.”
The EAG organisers are aiming to increase show attendance for the fourth year in a row. The number of attendees at EAG has climbed by 69% since 2022, with the 2025 edition registering 4,306 unique visitors, a 23% increase year on year. In 2025, 1,973 businesses were represented, with 14% of visitors attending from outside the UK.
Earlier this month, EAG announced the launch of its event app. This has been developed following requests from exhibitors that are keen to optimise the potential of the UK’s biggest dedicated business-to-business event for the out-of-home entertainment market.
