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Embed celebrates successful visit to IAAPA Expo 2019


Embed, a leading worldwide supplier of point-of-sale and revenue management systems, has had a triumphant return from this year’s IAAPA Expo in Orlando after its most successful show yet.

Embed is celebrating a successful visit to last months IAAPA Expo 2019, which took place from 18 – 22 November in Orlando, Florida. The event marked a new chapter for the company, which was showcasing a range of new products including the innovative Mobile Wallet and a range of RFID wearables.

Embed also used the show to highlight its new marketing and brand strategy, with a two-storey booth that was packed with visitors throughout the event. Here, a few of the team sum up their experience of IAAPA Expo 2019.

Sharing innovations with customers

Andy Welsh
Andy Welsh

“The best part of IAAPA for me was getting to meet Embed customers, hearing what’s happening in their FEC’s, being overwhelmed by the hyper-positive response to the mobile wallet,” says Andy Welsh, Chief Technology Officer.

“I’m walking away from this IAAPA knowing that we are on the right track with our partnerships with Amazon, Apple, and Google (something no other FEC business solutions provider has), and sharing with Embed’s customers the results of our brainstorming with the Titans of Technology (Apple and Google) to be the first with new innovations coming from tech juggernauts that will continue to transform this industry, serving to give a cutting-edge to Embed’s customers and future-proofing their businesses!”

Robert Thompson, Chief Supply Chain Officer, adds: “This IAPPA has been an exciting ride! In my 9-years at Embed and Helix Leisure, I have never been as excited as I am today. We worked very hard in a top-secret lab with a small tiger team with the objective to “redefine the game card,” using various materials, from plastics to metallics, eco-friendly wooden game cards, embossed printing, etc.

“And, in the process, we developed a new production method (with a patent-pending). We also re-imagined wearable technology (RF Media), with over 200 wearable media designs, using different materials and form-factors, styles. And the responses from Embed customers and industry partners alike have been unanimous excitement. This is the next frontier and we’re leading the charge.”

A turning point

Sara Paz Embed
Sara Paz

“IAAPA 2019 has been a turning point for our EMEA region and customers,” says Rosa Tahmaseb, GM & Head of Operations, EMEA. “We’ve had our highest ever visitors from this region who have all been blown away by our new wearables and the amazing game-changer that we’ve developed and launched in the form of our Mobile Wallet.”

“This was a thrilling show; couldn’t have gone better!” says Sara Paz, Chief Marketing Officer. “The response to Embed’s new marketing strategy before the show was universally positive, but getting to experience the awe-inspired facial expressions of our partners as they approached our new booth was truly rewarding.

“When asked by existing partners and industry media if we are the same Embed, our response is always the same: ‘we are a mix of industry insiders and next-gen IT, a familial high-tech with a conviction that is tied to our universal belief in the transformative power of our solutions and the impact on the guest experience. We are committed to the evolution of our industry, as it results in everyone winning, the operator and their guests.’ And when the operator thrives, we thrive.”

Hard work pays off

Renee Welsh Embed
Renee Welsh

Renee Welsh, Chief Executive Officer, says, “This IAAPA is the culmination of a year of hard work, renewing and elevating every single aspect of our business. At this IAAPA we unveiled the Mobile Wallet, a breakthrough technology development for our industry, and cutting-edge designs in our wearable media, serving to redefine the game card.

“And we did this while unveiling a new marketing strategy, so every touchpoint of the Embed journey feels renewed because it is unequivocally a new day at Embed. The best part of this week was getting to spend time with existing Embed customers, strengthening our strategic partnerships, as well as signing-up and welcoming new customers to the Embed family.

“The very pinnacle of IAAPA this year was bringing together new and long-time Embed customers from around the world at our IAAPA After-Party at Andretti’s, a long-time Embed partner and customer.”

Embed is also celebrating the success of CTO Andy Welsh, who has been recognised at the recent 2019 ASEAN CIO50 Awards.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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