The eSports tournament host, Oomba, has acquired location-based entertainment centres, GameWorks.
Oomba plans to bring eSports stadium facilities to existing locations. They will also employ Oomba tournament management software and continue to expand with further GameWorks facilities.
Oomba CEO, Michael Williams, said: “GameWorks is the perfect venue for our vision of eSports Stadiums, VR experiences and hosting ‘game night’ at GameWorks. We plan to transform GameWorks into the experiential anchor for AAA locations all across America and beyond.”
The management of GameWorks will stay in their positions and the combined companies will operate as Oomba GameWorks.
GameWorks CEO, Greg Stevens, said: “We are thrilled to be a part of the Oomba organization. Mike’s exciting vision sets a new course for the location based entertainment business and we can’t wait to bring it to life!”
Oomba CFO, Edmund Har, explained: “The financial strength and vision of Oomba combined with the operating strength and team at GameWorks will revolutionize location based entertainment. We will continue to build on the positive historical performance of these stores while aggressively expanding into markets we are excited to enter.”
The eSports Economy will grow to $696 million in 2017, speculation predicts. That represents a year-on-year growth of 41.3%. Further speculation suggests that brand investment will double by 2020, and push the total market to $1.5 billion.
eSports is becoming engrained in the DNA of successful competitive games. This is causing publishers to grow their franchises That is what the Oomba GameWorks plan to serve.
GameWorks has properties in Las Vegas, NV, Newport, KY, Laguna Hills, CA, Schaumburg, IL, Seattle, WA, Chesapeake, VA and Denver, CO. Each location offers classic and modern arcade attractions, unique American cuisine and a wide range of craft beers and cocktails.
Earlier this year, an eSports Theatre from MediaMation was described as “one of the best experiences” at E3.
Image courtesy of Oomba.
