Leading manufacturer of show control, audio and video equipment for the themed entertainment industry, Alcorn McBride has promoted Loren Barrows to the role of Chief Operating Officer.
According to the company’s founder, Steve Alcorn, Barrows has been performing the role in all but name for a number of years:
“She has not only been in charge of business development but also taken a key role in sales and engineering support,” he says. “Loren makes everything here work like a finely-tuned machine. So, it’s gratifying to see her consent to the title change.”
Barrows has been with Alcorn McBride for eight years. During her time there she has served as Director of Business Development, driving a period of unprecedented growth and expansion for the company.
‘The most amazing thing about our company is our people’
“The most amazing thing about our company is our people,” comments Loren Barrows. “Steve has created a culture of empowerment, which allows us to focus on our customers and our work while having fun in the process. Everyone is passionate about what we do and is incredibly talented. When the right people are doing the right things, everything falls into place.”
Prior to joining Alcorn McBride, she spent two years as a professional speaker with Freedom Personal Development. Other previous roles include Sales and Client Services Manager with Texel Corporation, Customer Service Supervisor with Time Warner Cable. She has also handled International Customer Service for A.T. Cross Co.
Alcorn McBride was founded in 1986 and has since evolved into the go-to manufacturer of show control, audio and video equipment for the themed entertainment industry. Renowned for their durable, maintenance-free design, the company’s products are trusted to provide consistent, reliable operation for audio and video playback applications worldwide.
Attractions powered by Alcorn McBride equipment include the American Prohibition Museum in Georgia and the Muhammad Ali Centre in Kentucky.
