Attractions.io, a leading creator of mobile visitor apps, has introduced in-app Audio Tours, aimed at helping zoos and museums engage more visitors, influence behaviour, and drive donations without the hassle of standalone hardware and applications.
Audio tours, whether delivered through a device or standalone apps, aim to educate. However, they frequently function in isolation, disconnected from the overall guest experience.
Operators must ensure physical devices are staffed, sanitised, charged, and replaced. On the other hand, audio applications require onboarding and still struggle to integrate with the larger digital ecosystem. Both alternatives provide limited insights into usage and offer few opportunities to influence guest behaviour or enhance support.
Attractions.io’s latest Audio Tours Module offers a fully integrated, mobile-first solution embedded within a venue’s mobile app. Rather than functioning independently, the audio tours are integrated with mobile tickets, interactive navigation, activity schedules, mobile ordering, and additional features to enhance every visit.
Connecting the tour to the broader guest experience
“Traditional audio tours don’t drive operators’ missions forward,” says Peter O’Dare, head of product at Attractions.io. “They’re educational, but they’re disconnected from the rest of the guest experience. By adding Audio Tours to our app ecosystem, operators can tell powerful stories, but also influence what happens next, from dwell time and footfall to donations and upgrades.”
Guests can experience engaging, self-guided audio tours and explore curated audio collections tailored to their interests.
Tours are crafted to provide a guided experience, allowing guests to immerse themselves in the attraction’s story without getting lost in the space. With GPS wayfinding, they are effortlessly guided from one stop to the next, enabling them to concentrate on the experience rather than their direction.
Additionally, multilingual support ensures that international guests are welcomed and included from their arrival. Plus, since the audio tour is integrated within the app, guests have effortless access to features like maps, events, and offers, all while maintaining the continuity of their experience.
Enhancing value
Attractions.io integrates audio tours within an attraction’s guest app, allowing operators to fully manage the experience. Every download presents a chance to shape behaviour and enhance value during the visit.
For instance, it could prompt donations at key moments, like after learning about an endangered species or historical artefact, or promote offers related to the tour location, such as a café discount after the final stop or a gift shop item linked to a story they just heard.
It can also use GPS-powered wayfinding to direct guests to quieter areas, helping to manage footfall and increase time on site, show nearby events or talks in real-time, based on where guests are during the tour, and send push notifications encouraging app users to continue their journey, make a donation, or become a member.
Attractions.io’s CMS seamlessly handles everything behind the scenes, allowing operators to effortlessly upload content, modify points of interest, establish new collections, and ensure that each element of the tour aligns perfectly with the map and guest experience.
Audio Tours is part of a range of tools offered by the Attractions.io platform, designed to help zoos, museums, and cultural institutions engage more effectively with visitors and further their missions.
Last month, Attractions.io revealed that its work with the Kennedy Space Center Visitor Complex to develop a new and improved mobile app had resulted in a 95% satisfaction rate and an 80% retention rate for app users.
