Cedar Fair is to partner with RaGaPa market to its guests via the free WiFi service offered in its parks.
The theme park giant will utilise the free WiFi service available at selected parks which is used by an average of half a million visitors every month.
RaGaPa’s Monetization & Engagement Solution places an advertisement or park message at the bottom of the screen on any device that is using the free WiFi.
This partnership enables Cedar Fair to push videos and full-page interstitials (display ads) for branding opportunities and in-park promotions.
The solution also allows Cedar Fair to access to a new set of WiFi user data analytics.