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Disney+ streaming service launches with The Imagineering Story

disney plus streaming service

The Walt Disney Company has launched its new streaming service, Disney+. It is now live in the US, Canada and the Netherlands, with content from Disney, Pixar, Marvel, Star Wars and National Geographic, as well as The Imagineering Story.

The Disney+ lineup currently includes nearly 300 films and 7,500 episodes of TV, including library titles and Disney+ originals.

“The launch of Disney+ is a historic moment for our company that marks a new era of innovation and creativity,” said Bob Iger, chairman and CEO, The Walt Disney Company.

“Disney+ provides an exceptional entertainment experience, showcasing our library of beloved movies, TV series and exclusive original content from Disney, Pixar, Marvel, Star Wars and National Geographic.”

Viewers can enjoy 300 films and 7,500 TV episodes

Debuting with Disney+ are original series and films, such as The Mandalorian, Lady and the Tramp, Noelle, The World According to Jeff Goldblum, and Marvel’s Hero Project.

Also debuting is The Imagineering Story, a six-part documentary about Walt Disney Imagineering from director Leslie Iwerks.

Following the launch of the documentary, Walt Disney Imagineering launched a redesigned website and logo, which you can see below.

New titles heading to Disney+ include an Obi-Wan Kenobi series starring Ewan McGregor, live-action series from Marvel Studios, and Lizzie McGuire.

Walt Disney Imagineering debuts new website and logo

walt disney imagineering

The service also includes animated films from the Walt Disney Signature Collection, 30 seasons of The Simpsons, hit films from Marvel Studios, and all six of the original Star Wars films.

Disney+ may also have an impact on the theme park business, with original content potentially heading to Disney parks in the form of attractions and worlds.

“When we think about those two businesses, Marvel and Star Wars, we think about them as more than just films and film franchises,” Iger explained during a recent Q4 earnings call (via Orlando Business Journal).

“We look at them across multiple businesses and with different creative strategies in mind.”

What will Disney+ mean for theme parks?

“So as we look at these businesses, the film business and the TV business, they are still big consumer products drivers and they have a greater presence for parks and resorts,” Iger added.

“We feel really good about both the creative direction, but also the commercial direction.”

Disney+ is expected to launch in most major global markets within its first two years. It is launching in Australia, New Zealand and Puerto Rico on November 19.

It will launch in the UK, France, Germany, Italy, Spain and more countries in Europe on March 31, 2020.

Last week, Disney announced its Q4 and full year earnings for 2019, revealing theme park revenue and operating income increased, but attendance was down at some parks.

Images: Disney

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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