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Embed Honours Early Adopter, FEG, and Celebrates 14th Collaboration

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Leading provider of cashless payment solutions, Embed, has honoured long-standing client, 
Family Entertainment Group (FEG), with an Early Adopter Award.

The announcement marked the completion of the two companies’ 14th collaborative project – Great Wolf Lodge in Colorado Springs.

Embed honours early adopter FEG and celebrates 14th collaborationThe Early Adopter Award is a mark of appreciation for FEG’s continuous support over the years. It also recognises the company’s role in evaluating and feeding back about Embed’s offering. It is these assessments by trusted partners that help to drive innovation, ensuring Embed’s solutions stay ahead of the game.

“Family Entertainment Group has been instrumental in providing real-world feedback on our latest version of software,” confirmed John Keys, Strategic Account Manager for Embed. “The insights they have provided will benefit all Embed users in the future, and we’re lucky to have them as a partner.”

Online Reporting Gives Operators ‘a Significant Advantage’

Great Wolf Lodge in Colorado Springs is the 12th Great Wolf collaboration between Embed and FEG. They have also partnered on two further projects, Bonkers FEC and Key Lime Cove Indoor Water Park Resort.

For the Colorado Springs location, FEG selected Embed’s smartTouch™ Insert readers. These provide cashless operation of 93 games and attractions in the newest Great Wolf location.

“Embed’s development team really listens to the operators’ day to day experience with the system,” commented Silvia Lintner (above), Director of Revenue Management Services for Family Entertainment Group.

“The company works diligently to make improvements that benefit the employees, enhance the customers’ experience in a game room and ultimately increase revenue. Their unattended kiosk interface is impressive, allowing us to sell not only game credits but attractions and packages as well effectively advertise featured deals.”

Lintner was also quick to praise Embed’s online consolidated reporting. She said it gave operators with multiple locations ‘a significant advantage’.

Embed is a subsidiary of out-of-home entertainment leader, Helix Leisure. The company is committed to provide seamless Debit Card technology solutions worldwide, with offices in the USA, UAE, UK, Singapore, and Australia.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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