Halloween is not cancelled entirely this year, as a group of themed entertainment veterans are launching a drive-through haunt experience in Orlando named The Haunted Road.
This comes after Universal Orlando Resort and Universal Studios Hollywood cancelled their Halloween Horror Nights events for 2020.
The Haunted Road is a new, entirely contactless Halloween experience, brimming with ‘twisted creatures’, immersive theatrical storytelling and ‘bloodcurdling encounters’.
Visitors will be able to stay in their vehicle as they drive through an untold story of Rapunzel, who travels to a world of disarray, terrifying monsters and shocking scares.
“With the arts and entertainment industry at a standstill, and an increasing need to find new, safe outdoor entertainment, we knew it was the perfect time to develop a unique Halloween experience so everyone can enjoy a dose of horror this upcoming Halloween season, from the comfort of their car,” said executive producer and creative principal Jessica Mariko.
The Haunted Road team includes Mariko, who created the interactive DRIP experience on International Drive. It also includes Nick Graves, a writer and director who has worked with Walt Disney Entertainment, and Jeremy Crawford, who worked at Universal Orlando.
The Haunted Road is running through October
In addition to the evening event, the team is planing a family-friendly daytime version of The Haunted Road for select weekends.
Admission will start at $15 per person. The Haunted Road is yet to set the dates of the experience, but organisers say it will run from the end of September through the end of October.
Earlier this week, Universal Orlando Resort and Universal Studios Hollywood announced that they would not be holding their annual Halloween Horror Nights events in 2020.
In response to the outbreak of COVID-19, Walt Disney World resort announced in mid-June that it was cancelling Mickey’s Not So Scary Halloween Party.