The Immersive Van Gogh Exhibit has announced the world’s first immersive drive-in art experience in Toronto. Gogh By Car is an innovative solution to welcoming guests during COVID-19.
The co-producers of Lighthouse Immersive developed the drive-in concept as the premiere of Immersive Van Gogh was delayed in response to coronavirus.
Gogh By Car is an immersive experience of art, light, sound, movement and imagination. Visitors must drive into the Toronto Star’s former printing presses at 1 Yonge Street.
The venue can accommodate 14 vehicles per time slot. Participants must park and turn off their engines to enjoy the 35-minute show from inside their cars.
Experience the artworks of Van Gogh by car
The exhibition places guests in huge light projections of Van Gogh’s famous artworks, including Starry Night and Sunflowers.
Visitors can experience part of the exhibition by car from June 18 to 28, although tickets are already sold out on Immersive Van Gogh.
“Presenting cultural events during this time of COVID-19 is an incredible challenge and we are saddened to see the cultural calendar in Toronto diminished as almost all arts institutions have cancelled their events and laid off their artists and staff,” said Immersive Van Gogh.
“We have been working around the clock to come up with innovative approaches that will make presenting Immersive Van Gogh safe for our audiences.”
Attractions turn to drive-through amid COVID-19
Immersive Van Gogh Exhibit was organised by the same company that staged the Atelier des Lumières light show in Paris.
The full exhibition covers five floors and will reopen for walk-in guests in July. The exhibit will run for an extended period until late September.
“We have been working around the clock to come up with innovative approaches that will make presenting Immersive Van Gogh safe for our audiences, while keeping our artists, contractors and staff employed at their pre-COVID salaries,” said co-producer Svetlana Dvoretsky.
“We recognize the devastating impact that coronavirus continues to have on the livelihood of artists and the cultural industry; and will continue to do our part to support artists and make art accessible during these extraordinary circumstances. We believe strongly in the resilience of culture in this great city.”
Elsewhere, Six Flags Great Adventure is opening its safari adventure as a drive-through experience, offering visitors a look at its exotic animals.
As attractions have been closed during the coronavirus pandemic, San Antonio Zoo developed an innovative solution with the launch of its Drive-Thru Zoo tour.