Fáilte Ireland, the Government’s National Tourism Development Authority, has announced €1m of grants for heritage and visitor attractions: Ireland’s Ancient East Grants Scheme for Storytelling and Interpretation
Attractions in the region are invited to submit their ideas to improve the quality of physical interpretation through audio guides, video, interpretive panels and interactive technology.
Commenting on the initiative, Minister of State for Tourism, Brendan Griffin TD, said, “Ireland’s Ancient East, like Fáilte Ireland’s other experience brands, is constantly evolving and I welcome this development which seeks to build on all the great work in the region to bring our history alive. The modern tourist wants a more interactive and accessible experience and this scheme will help us to ensure that many of our attractions are even more appealing to tourists.”
Paul Kelly, Fáilte Ireland CEO, added, “If we are to develop brilliant visitor experiences, we need to enhance our existing attractions and bring their stories to life. Emerging technology is creating new ways for visitors to enjoy history and heritage and – combined with rising visitor expectations and international standards for immersive, engaging and interactive experiences – this creates both an opportunity and a need for this kind of development to keep our tourism offering strong.
“We want to build on the great stories and heritage that we have in each county of Ireland’s Ancient East and support improved ways to bring local tales and legends alive for all our visitors and to really allow tourists to plug into what Ireland, its people and its past are all about.”
Fáilte Ireland hopes to drive economic benefits by enhancing the visitor experience at attractions in Ireland’s Ancient East. Using innovative technologies to improve storytelling interpretation is seen as a means to deliver more engaging, authentic, multilingual content which will attract overseas visitors encourage longer stays in the region.
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