ISO-Gruppe, a specialist provider of cutting-edge IT solutions for the attractions industry, has released Travel:up, a video marketing tool that provides operators with new opportunities to cross-sell and upsell.
Developed by ISO Travel Solutions, an ISO-Gruppe company that specialises in digital sales and booking technologies for the tourism sector, Travel:up replaces the conventional booking process with personalised multimedia communication.
With this tool, visitors receive a professionally produced, customised video after making their booking. This includes their name, date of visit, and the services booked, with booking options for additional services available through direct integration.
Enhancing satisfaction & income
The tool is based on the principle that the experience begins at booking, rather than at the park. As such, the personalised video welcomes guests and provides a preview of their visit, with recommendations for additional offers such as VIP experiences, fast-track access, dining upgrades, or events. These can be booked with ease, directly from the video.
By enhancing emotional connection and offering visit inspiration, Travel:up drives demonstrably higher shopping cart booking values.
Helge Moser, director of business development at ISO Travel Solutions GmbH, says: “Personalization is the key to effective customer loyalty. With Travel:up, we enable amusement parks to take digital communication to a new level.
“Guests feel that they are being addressed individually with information that is relevant to them – and at the same time, targeted, context-based additional sales open up new revenue potential for operators.”
The tool is based on ISO-Gruppe’s Pacific reservation system, which enables offers to be dynamically combined, controlled across channels, and adjusted in real time. Travel:up can also be seamlessly integrated into ISO’s Leisure Park IBE, to visually enhance the booking process and provide a precise tool for revenue optimisation.
ISO-Gruppe currently serves amusement parks across North America and Europe, including numerous Legoland parks and Merlin Entertainments attractions. Its goal is to deliver experience-focused technology that both works and inspires. By adding Travel:up to its portfolio, ISO-Gruppe will assist amusement parks in differentiating their offer while optimising booking value per guest.
Additionally, by implementing experience videos, operators can significantly reduce the number of queries to their call centre. Common questions are answered visually and audibly in the video, creating transparency and trust.
Driving loyalty
Looking forward, ISO-Gruppe says that the combination of a modular booking system, data-driven upselling, and emotionally resonant video marketing is set to become the standard in the leisure market, and that operators adopting this technology early can expect to secure a lead in both sales and visior perception.
Artur Isaak, director of international projects at ISO Travel Solutions, says: “Leisure is personal – and so should our communication be.
“That’s why we are investing specifically in solutions such as Travel:up, which combine technology and emotion. For our customers, this means higher booking numbers, more satisfied guests, and more efficient processes. And for our younger visitors, there is an added touch of magic: many children proudly show the personalized video to their friends – they really boast about it because it is their very own adventure that is about to begin.”
More than just an added extra, personalised experience videos provide a strategic tool in parks’ digital marketing. They enable targeted upselling and improve the customer experience, while creating efficiency gains for operators. With this innovation, ISO-Gruppe demonstrates once more how technological advancement is becoming the driving force behind successful leisure marketing.
Furthermore, future developments could include a second, personalised video sent to guests after their visit in the style of a digital memory album. An upload function would enable guests to integrate their own photos and videos, which are then used to generate an ‘I was here’ clip to further foster visitor loyalty.
Recently, ISO-Gruppe supplied its reservation and packaging system, Pacific, and Internet Booking Engine (IBE) to Legoland Billund in Denmark, the original and best-known Legoland park. With its implementation of Pacific and IBE, the park now has a platform that centrally maps all relevant processes.
