Award-winning creator of immersive multimedia experiences, Laservision, has announced the appointment of Michael Hanlon to the role of Senior Business Development Manager.
Hanlon brings a wealth of experience to the team. Previous roles include Event Director at the iconic Perth Fashion Festival and National Business Manager at Moreton Hire Group, one of Australia’s largest event infrastructure providers.
“With a wealth of knowledge and networks in the international entertainment industry, as well as in media, PR and brand management, Michael understands our client’s objectives and the importance of a return on investment through the creation of spectacular attractions and entertainment technologies,” explains Laservision CEO, Shannon Brooks.
“The seamless integration between our skilled sales teams, extraordinary engineering teams, and clever creative teams means we get the best outcomes for our clients; resulting in world-record breaking, larger than life, and creatively breathtaking entertainment attractions that stand the test of time and draw in thousands of visitors every night.”
‘A strong sales culture is the first step to a healthy and growing business’
In his role as Event Director at the Perth Fashion Festival, Hanlon was responsible for staging up to 40 events across a 10-day schedule. This provided an ideal opportunity to develop creative, staging, sponsorship, event logistics and brand activation skills in a high profile, media focused environment.
“My early career involved roles that were across numerous industries including manufacturing, FMCG, sales, marketing, media, PR and brand management,” comments Hanlon.
“These roles instilled in me the belief that every company is driven by its ability to engage, connect and remain relevant and exciting to customers. The sales process is the most important part of this process and a strong sales culture is the first step to a healthy and growing business.”
Laservision is a leading provider of cutting-edge entertainment solutions for permanent attractions and special events and a specialist in architectural lighting and projection mapping. The company is renowned for creating world-record breaking, larger-than-life spectaculars that attract thousands of visitors every night.