Mad Systems Inc., the award-winning audiovisual and interactive system designer and integrator, has launched its new technology Lory™, a personalised media delivery system for use in public spaces.
Lory is based on a patent-pending technology and offers improved accessibility and multilingual support, along with enhanced exhibit experiences.
This technology was created in response to the deregulation of hearing aids in the United States. It became clear that costs would fall, and the previous generation of inductive loop-based facilities (which had always been an issue in museum and theme park applications) would be replaced with smartphone support instead. Attractions would then need new technology to enable them to provide information to hearing-impaired visitors.
By combining advanced location recognition technologies such as RFID sensors, NFC tags, QR codes, facial recognition, and location-based technologies, Lory can recognise consumers and deliver personalised media based on their individual tastes, directly to their smart devices.
Breaking down language barriers
Inclusion is a priority for Lory. The technology provides services for people with hearing impairments by delivering content that is compatible with hearing aids and providing sign language options, ensuring that all visitors have an inclusive experience. Lory also breaks down language barriers by offering audio, subtitles, and sign language in several languages, allowing users from a variety of linguistic backgrounds to use it.
In addition, Lory provides enhanced personalisation. A combination of unique preferences including age, subject preference, and language competency is used to tailor media material to each visitor.
Mad Systems says: “Lory represents a significant leap in the field of ADA support and media delivery. It not only ensures a highly personalized and inclusive media experience for every visitor, but it also sets a new standard for interactive media consumption in the modern age.”
Lory’s adaptability makes it suited for a variety of applications, including museums, visitor centres, theme parks, resorts, public transportation, cruise ships, smart cities, retail venues, sports bars, banks, customer service counters, and any other sites where communication is necessary.
A mix of location recognition technologies, personalised content delivery, and live feed support establish Lory as a market-leading technology. It is not only a ground-breaking system, but it has been designed for longevity with the potential for future development and innovation to continue expanding the capabilities of the system.
Mad Systems Inc. recently announced a new project with the University of Southern California (USC) Shoah Foundation, to design an exhibit for the Virginia Holocaust Museum in Richmond, United States.
