RocketRez, the end-to-end cloud ticketing platform for tours and attractions, has revealed that it is now collaborating with Spotlio.
Through the combination of RocketRez’s powerful ticketing systems with Spotlio’s state-of-the-art dynamic pricing technologies, the two firms can together deliver a more intelligent and flexible pricing strategy that aims to improve every visitor’s experience and boost operator revenue.
To celebrate the launch of this collaboration, RocketRez is hosting a webinar which will explore the potential of dynamic pricing to transform the attractions sector. Unlocking Hidden Revenue with Spotlio’s Dynamic Pricing: Insights from Leaders in Tourism Tech is taking place on Tuesday 21 May at 1 pm CT / 2 pm ET. Registration for this event is now open.
Maximising income & enhancing visitor experience
The Spotlio method modifies ticket pricing in real-time in response to business demand. Ticket prices for attractions increase as the visit date gets closer, in an approach similar to airline ticket pricing.
The straightforward concept encourages early reservations to deliver the best possible purchase experience. Visitors benefit financially, whilst operators can manage crowds better. As a result, visitors can enjoy themselves without experiencing the negative effects of overcrowding. When used effectively, Spotlio can boost income for attraction businesses.
Dynamic pricing offers numerous benefits to attractions:
- Improved visitor experience. Dynamic pricing helps attractions manage visitor numbers, preventing under- or over-crowding issues. Levelling out attendance ensures each guest has enough space to thoroughly enjoy their visit without compromise.
- Income and market adaptability. Adjusting prices depending on real-time data helps attractions to maximise revenue. This enables attractions to respond to changes in the market and the actions of competitors. Dynamic pricing means that the best value proposition can consistently be offered at the best price point.
- Customer-focused strategies. Spotlio’s technologies help RocketRez customers use real-time data to optimise pricing strategies and efficiently target different customer categories. Adjusting prices based on demand improves visitor satisfaction and ensures tickets are priced correctly for their current value. This increases loyalty and encourages return visits.
- Operational efficiency and expansion. Dynamic pricing is scalable and supports growth and evolution for RocketRez’s clients. This flexibility enhances operational efficiency and strategic decision-making. Clients can prepare more effectively for increased staffing and operational demands during busy seasons. As a result, they are always ready to deliver the greatest possible experience, whether for a busy holiday weekend or a quiet weekday retreat.
- Insightful data collection. Every change made to dynamic pricing offers insightful information on the preferences and behaviour of the customer. This information is a treasure trove for enhancing marketing strategies and visitor engagement. Attractions can better satisfy visitor needs and preferences by customising their services by understanding what draws guests during different times and conditions.
With this collaboration, RocketRez has taken a major step forward in customer service and business operations. The firm’s use of dynamic pricing not only adapts to market fluctuations but also establishes a new benchmark for attractions’ interactions with visitors.
Daniel Pino, director of business development for RocketRez, comments: “This partnership aligns with our goals of enhancing the guest experience and maximizing the revenue potential of our customer base. This is just the beginning of the marketplace we’re trying to build for our customers.
“Spotlio is a leader in revenue management in the skiing and water parks segment across Europe and the US. We’re excited to enable tours and attractions to also benefit from their technology.”
RocketRez recently announced the acquisition of TourOpp Go!, the SMS communication automation specialist. This acquisition will enable RocketRez to upgrade its ticketing and operations platform and its customer-facing guest experience RocketPASS.
