Semantic, a company that designs and optimises websites for visitor attractions worldwide, is sharing more information about the interactive map feature included with LOOP, its innovative platform that enables attractions to get online quickly or to improve their existing online performance easily.
In the digital age, visitor attractions increasingly leverage technology to enhance the visitor experience. One such feature is interactive maps, which provide a dynamic and engaging way to explore the attractions. The new LOOP interactive map feature can bring attractions to life with layers, signposts, and route overlays, all easily editable straight in the CMS.
Why offer an interactive map?
Attractions can be complex and multifaceted, so working out what is on offer for different types of visitors can be challenging. Semantic says that the interactive map can be an online superpower for attractions, enabling them to show the quality and breadth of what is on offer, reinforce branding and messaging, and help visitors plan their day. A good interactive map will show the facilities and let guests get familiar with the attraction before their visit.
LOOP’s interactive map feature includes multiple layers, support for indoor/outdoor attractions, editable hotspots, background graphics and overlay layers, and the ability to dynamically add text, images and icons to the map. It also features an immersive full-screen view and allows operators to have multiple maps on one website, opening up the possibility of seasonal event maps.
Interactive maps allow visitors to easily navigate through the attraction, finding points of interest, amenities, and facilities with just a few clicks. Each point on the map can include detailed descriptions, images, and links, providing visitors with comprehensive information about what to expect at each location.
Visitors can plan their visit by creating custom itineraries, ensuring they don’t miss out on any key attractions. Plus, special events or seasonal activities can be highlighted on the map, helping visitors plan their day around these events. Features like zooming, panning, and clickable markers make the maps engaging and user-friendly. Interactive maps can also be updated in real-time to reflect changes in the attraction’s layout or new additions, ensuring visitors always have the most accurate information.
LOOP’s interactive maps are optimised for mobile devices, ensuring a seamless experience for users accessing the map on their smartphones or tablets. The maps are designed to be accessible to all visitors, including those with disabilities, ensuring inclusivity.
There are benefits for operators, too. By tracking how visitors interact with the map, attractions can gain valuable insights into visitor behaviour and preferences, helping to improve future offerings and layout designs.
Maps made simple
LOOP’s interactive maps are designed to integrate easily into any attraction’s website. It offers adaptable themes that can be tailored to match the attraction’s branding and style, and the drag-and-drop interface allows for easy updates and management of the map content. LOOP ensures that the interactive maps and associated content are optimised for search engines, helping to drive organic traffic to the website.
By incorporating LOOP’s advanced interactive map features, attractions can provide a more engaging, informative, and accessible online experience for their visitors. This not only helps attract more visitors but also provides a seamless and enjoyable experience that encourages repeat visits.
“Our experience is that most attractions, zoos, theme parks, museums, heritage and leisure attractions struggle to showcase the value they offer online, and this is key to persuading customers to part with their hard-earned cash,” says Neil Lewin, managing director of Semantic.
“We think having a super engaging interactive map helps showcase your attraction at a glance. Guests can get a broad overview on a single page, as well as zoom in to learn about the details and see just what’s on offer for the money. Combined with a polished, high-quality website, photography and video, a clear, interactive map should feature prominently in your attractions’ arsenal of online tools.”
Semantic also recently shared some insights into how attractions can optimise pricing, increase average order values, and generate more revenue from their guests online.
