Semnox Solutions, a provider of technology for the entertainment and amusement industry, has announced that it is working with Glitch, Dubai. The firm is providing cashless solutions to the family entertainment centre (FEC) which will be in use across its expansive site.
Glitch is one of the biggest and most innovative FECs in Dubai, and is owned and managed by Al Ghurair Properties. It offers over 30 interactive attractions including ninja warrior activities, climbing walls, a VR arcade, and a bowling alley.
Comprehensive business solution
In order to facilitate cashless solutions across the site, Semnox Solutions set up 28 LuminOS readers, three self-service kiosks, three point-of-sale systems, one mobile tablet, and two waiver management tablets. Glitch has fully embraced the advantages of this new technology and has moved to a completely cashless card system. The FEC has achieved this by adding automation to vital processes.
“We chose Semnox because they had the best customer service, which stood out as exceptional in every aspect,” says Bert Grogor, vice president of Al-Ghurair. “They were always responsive to our needs and went above and beyond to help us out. Semnox’s commitment to developing new technology that aligned perfectly with our business needs was a key factor in our decision.”
JS Reddy, vice president, business head- Middle East, Semnox Solutions, adds: “We consider Glitch to be a flagship project that showcases our capabilities. We are proud to be associated with the prestigious Al Ghurair as a business solution partner for entertainment projects. We look forward to working with Al Ghurair team to help them achieve business success with our comprehensive business solution.”
Improving customer experience
Customers and employees have responded positively to Semnox’s cashless solutions at Glitch. The system has enhanced productivity with minimal installation delays, thanks to tap-to-play capabilities at attractions and the option to top up game cards at kiosks. The quick and easy cashless transactions have improved customers’ overall experience.
The effective use of Semnox’s cashless solutions at Glitch demonstrates the company’s dedication to providing cutting-edge technology and outstanding customer service. Semnox is recognised as a valued partner for companies in the entertainment and leisure industries, enabling attractions to streamline operations, improve visitor experiences, and achieve sustainable growth.
Groger concludes: “Semnox’s unmatched flexibility truly set them apart from other vendors we considered. Their ability to adapt and tailor their offerings to our unique requirements was invaluable. Overall, these factors made Semnox the clear choice for Glitch, ensuring a partnership that promises efficiency, growth, and outstanding service.”
Semnox Solutions announced last month that it is collaborating with Apex Commercial Capital, a highly regarded full-service lender which specialises in commercial mortgages and small business equipment loans. Together, the two firms will provide a one-of-a-kind funding programme which aims to support owners and operators to thrive in the family entertainment market.
