Smeetz, a provider of smart all-in-one ticketing software for leisure and cultural attractions, has announced the launch of its new marketing automation feature, bringing a new addition to its marketing block, which already offers a CRM and tailored customer analytics, helping to drive visitor relationships and engagement.
The firm contends that now is the ideal moment for tourist attractions to advance their marketing plans. Smeetz has made it simple for operators to communicate with their guests with the appropriate message, at the appropriate time, and through the appropriate channel thanks to its data-driven solution powered by artificial intelligence. Smeetz promises to make it simple to use automated emails to retarget, engage, convert, cross-sell, and retain visitors along the customer journey.
Keep visitors engaged and boost revenue
The company will assist attraction operators in three ways with this new feature. The first is to maintain visitor interest with customised communications at each stage of their trip. For example, operators will be able to wish a happy birthday to all their customers and potential visitors, calling them by their names in just a few clicks.
The second level of improvement focuses on re-engaging potential customers who abandoned the online transaction. According to research, that could be around 70% of website visitors. A straightforward email asking, “Did you forget something?” might lower the percentage of lost baskets by 6.5%.
Last but not least, intelligent cross-selling suggestions based on AI are aimed at enhancing one of the most crucial criteria for tourist attractions: the average visitor value. The most typical instance of cross-selling is being asked in a fast-food restaurant, “Do you want fries with that?” Up to 20% more income may be generated by giving tailored recommendations through automated messaging.
AI helps to personalise the experience
An integrated email builder with a template library, a smart audience builder to segment your audience based on visitor attributes, preferences, and behaviours, and quick access to campaign performance analytics are some of the features of the new email automation feature from Smeetz. To improve customer experience and raise average visitor value, data is also used to send individualised cross-selling recommendations based on artificial intelligence.
“According to research, 91% of consumers say they are more likely to buy from brands that provide offers and recommendations that are relevant to them,” says Baptiste Guyon, product manager at Smeetz.
“By trusting Artificial Intelligence to hyper-personalise your visitors’ experience, you let your data and automation do the work for you. You communicate with visitors at the right time, through the right channel, and with the right message based on past behaviours, preferences, and other relevant variables that will make your business more effective and your visitors more engaged.”
Last year, Smeetz showcased its latest innovation, a new point-of-sale solution for visitor attractions, at IAAPA Expo in Orlando.
