Vennersys, the integrated ticketing, retail and visitor management company, can provide a number of different approaches to help operators make an impact when it comes to marketing their attraction, from targeted advertising campaigns to third-party booking integration solutions.
For attractions, harnessing the power of marketing can mean that they reach a wider audience, boosting attendance and revenue.
A powerful CRM system
Vennersys’ CRM system allows operators to store over five million customer records. Each guest who purchases tickets online, buys a membership, books an event, purchases food or donates is automatically added to the attraction’s contact database. Each element of their visit is tracked and added to the CRM, in order to create a full picture.
Choosing an efficient CRM such as this can make all the difference for an attraction, ensuring that they have up-to-date, accurate data for their visitors. This can then be used to help operators to understand their visitors, make informed decisions, and create effective incentives.
An effective customer journey
The guest journey needs to be easy and stress-free from the very beginning. Vennersys’ efficient online booking software means that their experience is smooth from the moment they purchase their tickets.
The company’s software adapts to any attraction’s website and means that potential customers can buy their tickets across many different electronic systems, therefore boosting revenue.
In addition, extra features can be added to the guest’s purchasing journey. For instance, there is the option to add a donation. Vennersys’ partners have seen a 255% increase in online donations as a result.
When a customer makes their payment online, their data is stored and the creation of their unique marketing journey begins. This customer data is added to whenever the visitor buys tickets, attends events, or purchases refreshments on site.
This data then allows operators to see what improvements they could make, from selling the best-selling food and drinks to holding the most popular events.
Third-party bookings
When operators are able to promote their attraction through third-party bookings and external sites, this means they can increase their reach and exposure, which also leads to improved revenue.
Vennersys recently connected with Tourism Exchange GB, meaning that the company’s partners can now benefit from exposure on a wide range of channels, including online travel agents, and local and national destination websites.
In connecting to these extra channels, Vennersys’ partners can also manage their external sales and monitor the data seamlessly. The system provides more than 100 reports and business insights including the attraction’s live availability, bookings, and pricing across the multiple distributors.
Boosting revenue
Vennersys’ VenposCloud software offers all these features, enabling attractions operators to enhance their online marketing strategy and get ahead of the competition.
As a result, users will be able to increase their attractions revenue, from general ticket sales to events sales, retail, and food. The company’s partners have seen a 100% increase in their online sales from using its leading tickets & admission software.
Vennersys welcomed several new partners in 2021 including Great British Car Journey, which utilises the firm’s ticketing and ePOS solution.
