Connect&GO, a leading global provider of integrated technology and RFID solutions for the attractions industry, has unveiled its new brand identity, featuring a refreshed look and voice that embody the company’s strong dedication to the operators who create joy, energy, and magic for guests worldwide.
This rebrand signifies the retirement of the “Konnect” platform name along with all associated secondary product brands, consolidating the company’s complete range of solutions under a single, strong identity: Connect&GO.
“Our technology has evolved into a fully integrated Attraction Management System— built from the ground up for the attractions industry and only the attractions industry,” says Dominic Gagnon, CEO of Connect&GO.
“It was time for our brand to catch up. This new identity isn’t a shift in direction—it’s a reflection of who we already are: a trusted, energetic partner helping operators succeed on their highest-stakes days.”
Created for operators
Connect&GO’s comprehensive Attraction Management System enhances every aspect of the guest experience, including ticketing, access control, e-commerce, dynamic pricing, and real-time reporting, spanning a range of attractions from theme parks and water parks to zoos and cultural sites. Now, this brand epitomises that same clarity and momentum in its offerings.
The software market is filled with technical jargon and corporate formalities. However, the individuals in this industry are quite the opposite. People don’t join attractions to “operationalize efficiency.” They enter the field because they love wave pools, thrilling rides, red pandas, and bringing joy to others.
This new voice embraces that spirit: passionate, creative, and focused on guests. It reflects the people behind the platform: enthusiastic, imaginative, and full of energy.
Connect&GO’s new logo draws inspiration from the dynamic nature of attractions: the thrill of a roller coaster, the excitement of a crowd, and the real-time flow of data throughout a park. Depending on your perspective, the emblem may resemble a guest making their way through your gates, a burst of energy at the ride’s launch, or the seamless rhythm of your operations at peak hour.
The updated brand identity reflects Connect&GO’s long-held belief: technology should enhance the enjoyment, not hinder it.
This rebranding does not signify a shift in direction; rather, it is the logical result of years dedicated to listening to operators. From onsite launches to customer advisory boards, the evolution of Connect&GO’s products has consistently been influenced by those on the ground in attractions.
“The attraction industry has always been about storytelling,” says Gagnon. “This is our way of saying—we hear you, we see you, and we’re building with you, not just for you.”
Last month, Connect&GO launched beta testing for the industry’s inaugural AI-powered dynamic pricing system, created collaboratively for and with operators.
