FORREC, a leading entertainment design specialist, has announced a brand refresh that uses subtle hints to illustrate its industry know-how and knowledge of the future of experience design.
The company has introduced its new comprehensive marketing styling as the firm continues to grow and adapt to ever-changing industry trends.
“Brand essence”
The new FORREC logo has been inspired by the company’s “brand essence”, focussing on the company’s imagination and highlighting its ability to be dreamers and doers. The bold text and stacked letters provide a modern, streamlined look designed to stand out. FORREC says the logo “conveys more of a presence much like our reputation in the industry. Stacking the logo is a playful nod to our name, which is an abbreviation for ‘For Recreation’.”
The logo is accompanied by a new palette of brand colours and graphics, selected to reflect the spirit, flexibility, imagination, and uniqueness showcased in the company’s work.
FORREC director of marketing Michelle Lemmon says “The new logo and brand assets show a refreshed bold, more playful, and imaginative side of FORREC. Imagination is at the heart of what we do and speaks both to our output and our environment, expressing our collaborative way of working.
“Creativity and innovation are at the heart of who we are; its not just what we do, it’s part of our identity. The cohesive brand elements and colours will help tie all our assets together on all our materials.”
Refreshed online presence
Coinciding with the refreshed brand, FORREC has launched a new website. Reflective of the company’s new visual identity, the site has been upgraded with a seamless user experience, showcasing destinations around the world it has designed.
The site includes a diverse portfolio of FORREC’s experience-centric projects for clients including Universal Studios, Legoland, Dubai Parks and Resorts, Chimelong Group, and Herschend Family Entertainment.
FORREC CEO and president Cale Heit says “As a creative design studio, FORREC has a long and storied history reaching back even before we incorporated as FORREC. We celebrate our people, our clients, our strategic partners and the millions of guests who helped build the foundations that we stand on today. Our new logo and rebrand acknowledge the great optimism and purpose-driven progression, as we continue to grow and create opportunities for the future.
More than a logo
Heit reassures clients that with the new look, his company will deliver the same service as before, adding; “Our brand refresh really captures the wonder and amazement of the experiences we create for our clients and their guests while reflecting on our broad project types and global footprint.
“Even though our logo is changing, our dedication to delivering on the vision and goals for our clients is unwavering; our ingenious know-how, ability to build unprecedented relationships, and produce exceptional experiences. will never change.”
Earlier this year, FORREC celebrated the successful opening of two of its roller coaster design projects, based on Lionsgate film properties, at Motiongate Dubai.
