Join Convious and SnowWorld Group on Wednesday 16th March at 11.30am CEST to explore how technology can help attractions & leisure venues enhance their efforts and uplift their earnings during the high season.
Adriaan Van der Hek, COO of Convious, and Stijn Hoogland, Senior Digital Marketeer at the SnowWorld Group will give 5 actionable tips for visitor attractions to use during the high season to create a better experience for visitors and increase earnings.
Using technology to uplift earnings
During the webinar, Hoogland will give examples and scenarios that he has encountered from SnowWorld and explain what has helped them to improve.
They will discuss:
- How to stay in touch with visitors throughout their entire guest journey
- Why ticketing and pricing flexibility is key
- How to optimise your upsells
- How to be in control of your visitor flow
- Why you should enable smart refunds
- Opportunities for leisure operators to save money
The Panel
Adriaan Van der Hek
Adriaan Van der Hek is COO of Convious, a leading all-in-one eCommerce platform for the leisure industry. Over 125 attractions use Convious to help them create the ultimate guest experience.
Convious’ solutions allow attractions to deliver more sales, manage their marketing and create a seamless visitor experience.
Van der Hek explains that he loves “the space between technology and commerce. Over the last 24 years, I had the privilege to work at and for leading brands in changing the way we sell and buy products.
I have extensive management experience in Sales, Marketing, and Operations in B2C & B2B markets. I love building data-driven organizations and making them scalable.”
Stijn Hoogland
Stijn Hoogland is Senior Digital Marketeer at the SnowWorld Group. SnowWorld has seven locations that offer an unforgettable winter spots experience year round.
Hoogland graduated in Sports & Management studies in Eindhoven. In 2016 he started to work for SIS Leisure Group, focusing on digital advertising and ticketing. Since then, he has worked for several brands, such as ski, indoor skydive & icekart facility, that all had different visitors and needs.
In the spring of 2019, SIS Leisure Group was acquired by SnowWorld. Hoogland explains that this “meant a lot more possibilities for our digital marketing. We started with really basic marketing, and nowadays we’re able to look at new possibilities, test them, and do our best to grow even further each year – on KPIs but also on our marketing(tools)!”
The live discussion will be followed by a Q&A. It will take place online on Wednesday 16th March at 11.30am CEST | 10.30am GMT.
The event is free to attend so please register and watch below:
powered by CrowdcastConvious recently announced that it signed 11 new contracts in February as part of its growth in response to changing guest expectations.
