Hero Zone, creators of immersive VR experiences, has announced that its inaugural presence at IAAPA Expo in Orlando, Florida has since culminated in the debut of the company’s new Hero Zone Arena in America and further amusement locations adopting the Hero Zone virtual reality platform around the world.
Twenty new US locations have invested in Hero Zone after three hectic days of product demonstrations at the IAAPA Expo. These locations will launch the company’s platform in early 2023. The 85 American entertainment centres that have been using Hero Zone VR software and games since 2020 have gained these additional partners.
Hero Zone around the world
Following a successful debut at IAAPA Expo Europe, Hero Zone Arena, the turnkey VR solution that enables operators to offer their guests free-roam VR in a small footprint for a low investment while delivering high throughput, fast ROI, and low risk, was presented to American buyers for the first time at IAAPA Expo in November.
Six venues in total, including The Pit Indoor Karting Arena in Mooresville, North Carolina, the bowling-focused FEC Kingpin (Kanbarra) run by TEEG in Australia, Knightly’s Fun Park in Wales, UK, Bray Bowl in Ireland, and two units in Kuwait, have also partnered with Hero Zone Arena.
“We have been blown away by the reception to the new Hero Zone Arena at our first stateside IAAPA,” said Sebastian Malavasi, CEO of Hero Zone.
“We were definitely one of the busiest VR exhibitors at the show and we heard from so many operators who love our solutions and want to either deploy Hero Zone as their first foray into VR or as a replacement for their expensive and labour-intensive VR arenas.”
Comprehensive gaming packages
Hero Zone Arena offers easy, all-inclusive, immersive family entertainment for amusement parks, amusement arcades and FECs. Each arena comes equipped with a 55-inch spectator TV, a printed vinyl play floor, an enclosure for up to 6 players constructed of light, high-grade aluminium, integrated lighting and an innovative speaker system. The premium VR gear consists of portable HTC Vive Focus 3 VR headsets, battery packs for continuous use, and a powerful VR gaming PC.
Hero Zone Arena includes a 6-month software licence that gives access to the company’s expanding library of successful VR games. Following that initial term, alternatives for transparent licencing that are operator-friendly include monthly, annual, and per-play options.
Hero Zone now provides a software-only configuration that comes with its award-winning game library and Hero Zone launcher in addition to the turnkey Hero Zone Arena. Since IAAPA Expo, 18 additional US locations have invested in this Hero Zone service, joining more than 170 locations that offer the Hero Zone experience to visitors in 18 different nations.
