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Mad Systems teases launch of new tech, created to revolutionise personalised experiences

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Alice in Wonderland Mad Systems

Mad Systems Inc., the award-winning audiovisual and interactive system designer and integrator, has been working behind the scenes to amalgamate its advanced AV++ technological breakthroughs from the past years, and is now preparing to unveil “Alice™”. Based on a patent-pending technology, it is an innovation that is set to revolutionise the concept of personalised experiences. 

Teasing the new technology, the firm says:

“Are you ready to leave the ordinary behind? To immerse yourself in a world woven just for you? This is your invitation to an unprecedented journey, one that promises to redefine your perception of interactive and immersive experiences. 

“Imagine a world that knows you, a world that curates itself to match your interests, tastes, and preferences. Imagine an environment where every exhibit, every display, and every narrative is individualized just for you – all in real time. This is not just an exhibit, not just a show, but a whole new Wonderland. This is Alice.”

Technology that adapts, learns and evolves

Alice adapts, learns, and evolves alongside the user, rather than simply presenting a preset narrative. Each exhibit is tailored to the visitor’s interests, language, and knowledge. It’s a voyage of discovery, and every visit will offer something fresh and different. Even without personalisation, Alice can deliver new content, ensuring that repeat customers won’t find stale media content.

However, Alice doesn’t end there. It goes beyond exhibits and into the most everyday corners of daily life. So, even a trip to the grocery store could be turned into an investigation of culinary possibilities.

“We’re not ready to reveal all of Alice’s secrets yet,” adds Mad Systems. “But we’re certain that once you step into Alice’s Wonderland, your world will never be the same. Just imagine – even Alice herself changes all the time!

“Prepare for a future where experiences aren’t just fixed creations but where they are created just for you. Alice is coming. Will you be ready to step into Wonderland?”

Celebrating 25 years of inventive technology and solution development, Mad Systems Inc. was established in 1998 by Maris Ensing. Since then, the company has expanded into a multinational enterprise. It works with many different types of clients, such as museums, visitor centres, corporate briefing centres, travelling exhibitions, family entertainment centres, sports halls of fame, and more.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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