AnyRoad, a leading Experience Relationship Management (ERM) platform, has announced the publication of a new ebook called The Field Activation Budget Worksheet for Every Occasion. When it comes to field marketing activations, these can be complex to plan, particularly when working within a specific budget.
With AnyRoad’s new field activation budget worksheet, marketing teams will learn how to manage all the different expenses simultaneously and present them all in one place.
Take charge of activation planning
The worksheet has everything that users need in order to track their spending and plan out their budget in advance, no matter what type of event or event series they are planning, allowing them to take activation planning into their own hands without worrying about late fees or future spending.
The new ebook will enable readers to understand how to justify their field activation budget, track their current activation spending and monitor their field marketing across multiple strategies.
To download The Field Activation Budget Worksheet for Every Occasion, please click here.
This is the latest in a series of insightful ebooks from AnyRoad. Earlier this month, the firm announced the launch of another new title called Strategies for Event Marketers: First-Party Data Playbook, designed to give operators all the ins and outs of event marketing, helping them to better understand this sometimes complex area.
Other recent releases include the Ultimate Guide to Brand Activations: Building Emotional Bonds, which provides everything that operators need to know about brand activations in one place, and 60 Must-Have Post-Event Feedback Questions, designed to help operators understand the full impact of their events by asking the right survey questions.
Last month, AnyRoad hosted a webinar called From Insights to Impact: Sierra Nevada’s Revenue Scaling Hack Through Brand Experiences. This free online event was geared towards operators looking to introduce next-level experiences.
