AnyRoad, a leading Experience Relationship Management (ERM) platform, has announced details of a new webinar, taking place on Thursday 14 September at 9 a.m. PT/12 p.m. ET. In this session, entitled Building a Global Community of Super Fans: How Heineken Drives Brand Power Growth, attendees will learn about a tried and tested brand loyalty strategy.
The AnyRoad team will be joined by a guest speaker from the Heineken Experience, Benjamin David, head of sales, marketing, and customer service. He will discuss the firm’s winning strategy for Heineken’s global brand community of super fans.
Attendees will hear learn about Heineken’s unique brand home experience strategy, which turns casual beer drinkers into loyalists and revenue for the brand. They will also discover how the company rolls out a global strategy in order to empower local teams in Asia, Africa, and the Americas through data collected from one location.
Driving brand loyalty
Key lessons include:
- How to use events and activations insights to drive brand love globally while maintaining your brand identity
- How to overcome the challenge of building brand loyalty across diverse global markets
- Why brand experiences are critical touchpoints for creating passionate brand fans
- What the future of brand loyalty looks like through community-driven brand experiences
To find out more and to register for this online event, please click here.
AnyRoad has recently released a series of ebooks, including the Ultimate Guide to Brand Activations: Building Emotional Bonds, which provides everything that operators need to know about brand activations in one place, and 60 Must-Have Post-Event Feedback Questions, designed to help operators understand the full impact of their events by asking the right survey questions.
Other recent releases include Strategies for Event Marketers: First-Party Data Playbook, designed to give operators all the ins and outs of event marketing, and The Field Activation Budget Worksheet for Every Occasion.
