Event Network, a leading operator of retail stores for experiential attractions in the US, has revealed that it will continue to serve as the official retail partner for Indianapolis Zoo.
The renewal continues this successful collaboration, which has been ongoing for 22 years.
Dr Rob Shumaker, president and CEO of the Indianapolis Zoo, comments: “We reviewed the market and, after learning of and testing our options, we are very pleased to continue our collaboration with Event Network. The Event Network team understands our brand and our objectives, and we stay in alignment with one another as partners.”
An evolving partnership
During more than two decades of collaboration, Event Network has played a critical role in improving the entire guest experience at the Zoo by offering environmentally responsible, ethically sourced products that reinforce the Zoo’s dedication to sustainability and conservation. The Indianapolis Zoo has evolved over time, and Event Network, its creative merchandising solution, has developed in parallel.
Event Network is well-known for its skill in selecting a wide variety of products that highlight the distinctive programming, brand attributes, and mission emphasis of each of its partners. The development of the Indianapolis Zoo’s retail offering over the next few years will be exciting for both members and casual visitors of all ages and interests.
Jerry Gilbert, principal and chief marketing officer at Event Network, says: “We are honored, humbled, and excited to renew our partnership with the Indianapolis Zoo. Our team is dedicated to providing Indianapolis Zoo guests with an exceptional retail experience that complements the Zoo’s commitment to education, conservation, and fun. We sincerely look forward to contributing to the continued success of the Indianapolis Zoo and its mission for years to come.”
Wearsponsible apparel line
The firm will soon release its custom-designed Wearsponsible organic apparel line as part of its efforts to promote and enhance the Indianapolis Zoo’s work to protect nature and inspire people to care for the planet. This new collection is entirely traceable from seed to sew, and each stage of the manufacturing process is evaluated and verified for environmental and social impact.
The range is Fair Labor Certified, which signifies that audited processes and tools are in place to ensure safe and equitable working conditions throughout the supply chain. The new production for 2024 has also received GOTS (Global Organic Textile Standard) accreditation, which goes beyond organic certification. The new collection will arrive at the Indianapolis Zoo ready for the busy summer months.
Earlier this year, Event Network announced the launch of the Bigfoot Discovery Tour at the Brevard Zoo. This is the first in a series of immersive pop-up experiences which blend original content with custom retail.
