IAAPA, the global association for the attractions industry, has shared some key highlights from this year’s IAAPA Expo Asia 2024, ahead of the event in Bangkok, Thailand, from 27 – 30 May.
The event, which has as its theme “Shape Your Evolution at IAAPA Expo Asia: Evolve your business into a leading market player,” will bring together entertainment experts and industry leaders from around the globe to explore future trends and the current state of the attractions industry in Asia and worldwide.
Trends are ever-changing in the fast-paced attractions sector, bringing with them both opportunities and challenges. Every aspect of an amusement park has to be flexible and creative to effectively traverse a constantly evolving landscape. This includes everything from technological improvements to shifting consumer tastes.
IAAPA will address these challenges head-on at IAAPA Expo Asia 2024 at the Queen Sirikit National Convention Centre in Bangkok, Thailand, under the theme “Shape Your Evolution at IAAPA Expo Asia: Evolve your business into a leading market player.” The expo’s education sessions will allow attendees to gain crucial insights from top executives and professionals in the region who have successfully navigated these difficult waters.
EDUSessions at IAAPA Expo Asia 2024
The sessions cover a wide range of subjects, such as diversified revenue strategies, merchandise and F&B trends, staff development, and improved visitor experiences. This is a rare chance for participants to learn from industry experts and arm themselves with the know-how to propel their company forward.
The education sessions at this year’s expo can be divided into five main categories.
1. Professional Development and Industry Insights
Through these sessions, attendees can get the skills they need to advance in the attractions industry and get a better grasp of the worldwide landscape in which the industry operates. A thorough understanding of the trends and obstacles influencing the Asia Pacific market will be provided via multiple sessions, which will also offer insights into numerous operational areas and best practices across diverse roles. Perfect for assisting CEOs and business owners in making better-informed strategic choices.
2. Operational Excellence and Maintenance
These in-depth seminars will provide participants with essential insights and improve their comprehension of managing safe, effective amusement parks or attractions. They will explore the intricacies of subjects like value engineering, including the stages and calculating techniques involved, and will examine efficient ways for asset management and maintenance planning, focusing on how careful maintenance procedures can result in significant cost savings, greater value, and long-term success that puts safety first.
3. Guest Experience and Services
Attendees can also take part in workshops aimed at elevating visitor experiences and successfully managing visitor expectations. They will be able to learn the strategies for impactful communication, frontline worker empowerment, and improving operational excellence through feedback to create experiences that will last a lifetime.
Furthermore, the sessions will delve into important subjects like emergency preparedness and crisis management, which will provide participants with the necessary coordination skills to respond appropriately and keep visitors and employees safe in the event of a disaster.
4. Revenue Diversification and Business Strategies
These thought-provoking sessions will explore cutting-edge techniques for increasing profitability and diversifying sources of income. Attendees can discover creative ways to increase the revenue generated by their attractions outside of ticket sales by taking advantage of game, food and beverage, retail, and rental service opportunities.
They can also learn how to use well-loved intellectual properties (IPs) to their advantage and build strategic partnerships with well-known international brands to develop deep emotional bonds with their visitors.
5. Technology and Innovation
These sessions will examine how technology is transforming several industries and the state-of-the-art developments like predictive analytics and personalised content creation that have the potential to completely change how guests interact with brands. Particular discussions will also explore the ways in which artificial intelligence (AI) might transform customer interaction, customisation, and efficiency, along with the implications for the sector.
EDUTours at IAAPA Expo Asia 2024
IAAPA Expo Asia 2024 will offer special “EDUTours” in addition to educational programmes, giving visitors a rare chance to see behind the scenes at Thailand’s amusement and water parks. These excursions will take participants on a journey through some of Thailand’s most renowned parks, offering an immersive educational experience that surpasses theory by giving them a close-up view of effective operations in action and exclusive insights from the park executives.
By joining the EDUTours, attendees will gain an intimate understanding of park operations, guest attraction and retention tactics, and the difficulties these companies face because of their particular locations and target markets. This unique learning opportunity, which fuses education, discovery, and direct connection with industry insiders, offers attendees important insights they may use in their own business endeavours.
Registration is open
“IAAPA Expo Asia 2024 is more than just an event; it is an excellent opportunity for learning, networking, and growth,” says IAAPA.
“By registering for the education sessions and EDUTours, attendees will gain a significant advantage in navigating the ever-evolving landscape of the attractions industry. The insights gleaned from them are not only pertinent but practical, providing actionable strategies that can be applied to various businesses, both in the attractions industry and beyond.”
To register, please click here.
