The Themed Entertainment Association (TEA), a non-profit representing compelling places and experiences worldwide, invites members to register for TEA SATE Asia 2024, which will take place in Hong Kong from 8 to 11 September. There is currently an early-bird rate on offer, which ends on 30 July.
TEA SATE is the association’s international conference exploring the future of Storytelling, Architecture, Technology, and Experience in themed entertainment.
The themed entertainment industry continually evolves, pushing the boundaries of storytelling and guest experience. This event will discuss the future of themed entertainment, focussing on co-creation, quality, and the seamless integration of diverse experiences.
Education sessions and a visit to Hong Kong Disneyland
Tickets include the education sessions, breakfast and lunch on 9 and 10 September, dinner at Hong Kong Disneyland Resort on 9 September, and a behind-the-scenes tour of Frozen at Disneyland Hong Kong.
TEA SATE Asia will feature speakers from AECOM, ECA2, Enchanted Kingdom, Gensler, Ghibli Park, Hasbro, Hong Kong Disneyland, Pantheon Lab, Miziker Entertainment, Universal Studios Beijing, Walt Disney Imagineering, and YAOX Entertainment & Design.
Topics covered during the event’s education sessions include the 2024 Theme Park Index and Museum Index Report, storytelling strategies for real-world challenges, women in APAC leadership, how AI shapes the future of themed entertainment, and tech-infused gamification in location-based entertainment experiences.
For more information and to register for TEA SATE Asia, please click here.
TEA Trade Mission to Hong Kong
The event will be followed by a special trade summit for US-based companies. The TEA Trade Mission to Hong Kong is an exclusive opportunity for US-based themed entertainment companies to showcase their projects to audiences in one of the world’s most dynamic markets.
1,300 US companies have made Hong Kong their gateway to Asia as it is a key strategic hub; 50% of US firms conduct regional business from there. Hong Kong is business-friendly, with free trade policies, low taxation, a stable currency and world-class infrastructure. It also has good proximity to mainland China and is home to a multicultural talent pool.
The Trade Mission will offer exclusive networking opportunities, allowing attendees to connect directly with decision-makers in property development, hospitality, entertainment, and more. Each company will receive a dedicated table for B2B meetings and product showcases. A cocktail reception will follow.
For more information and to register, please click here.
Earlier this year, the TEA hosted the 30th Annual Thea Awards Gala at the Loews Hollywood Hotel.
