Mad Systems Inc., the award-winning audiovisual and interactive system designer and integrator, has welcomed Laura Peralta-Jones to its sales and marketing teams. Having worked in similar roles for various major corporations and tech firms, she will now join the company’s business development department.
Peralta-Jones is an industry veteran who will contribute to Mad Systems’ extensive portfolio of distinctive experiences with her history and extensive knowledge in themed entertainment. As it continues to create innovative technological solutions for exhibition-style experiences, the Mad Systems team believes she will significantly benefit its expansion aspirations across multiple market segments.
An “energizing step forward” for Mad Systems
“I am so excited to join Mad Systems and immerse myself into their ‘Wonderland’ of advanced technologies!” says Peralta-Jones. “Working with Maris Ensing (founder) during our early LBE and FEC beginnings, who created awe-inspiring AV systems for largescale PLF attractions at IAAPA and beyond, it’s truly a full circle moment. And there is no place like our themed entertainment home.”
Since joining Mad Systems in August, she has hit the ground running, establishing connections with influential figures in the field and promoting the company’s AV and AI-powered technological solutions. Her enthusiasm and focus are on bridging LBE and exhibition into landmark spaces to expand social and leisure interactions.
Mad Systems CEO Tricia Ensing says, “Laura’s arrival is an energizing step forward for Mad Systems as we expand into new markets. Her wealth of experience and passion for innovative solutions align perfectly with our mission. We are excited to have her on board and can’t wait to see the great things we will accomplish together!”
Maris Ensing adds: “We are excited to welcome Laura to the Mad Team. She has been a friend for many years. Her extensive experience and deep industry knowledge are already making a significant impact, and we look forward to the contributions she’ll bring to our future projects.”
Peralta-Jones will attend IAAPA Expo in Orlando from 18 – 22 November with the Mad Systems team.
Recently, Mad Systems delivered an Alice-based exhibition for the Department of Water Resources (DWR) Vista Del Lago visitor centre near Pyramid Lake, north of Los Angeles. This is part of the firm’s continued partnership with the California DWR to enhance visitor centres across the state.
