Visual Terrain is an award-winning design firm that specialises in lighting design for architecture, attractions, and the arts. Founded in 1995, the team has been involved in over 1,000 projects, delivering lighting designs that combine form, function, and storytelling to create unique and compelling experiences.
Services
Visual Terrain offers a wide range of lighting design services, including:
- Lighting layouts
- Full-service design, from Blue Sky concepts to opening day
- Custom and themed lighting fixtures
- Pre-visualised renderings
- System design
- Bidding and negotiation support
- Project supervision
- Germicidal lighting consultation
- Video-driven LED systems
- And more
Sectors
With over 25 years of experience across various sectors, Visual Terrain are experts at tailoring lighting designs to fit the specific needs of any building or attraction. Their portfolio spans museums, FECs, theme parks, rides, water parks, zoos, aquariums, science centres, and LBE (Location-Based Entertainment). Understanding that each project is unique, Visual Terrain adopts a holistic approach to design and acts as a strategic partner throughout the design, procurement, and installation phases, ensuring your vision is executed to the highest standard.
Projects
Over the years, Visual Terrain has collaborated with leading operators and contributed to high-profile projects around the world. These include partnerships with The Herschend Group, Crayola, Hershey Entertainment Group, Lotte World, and more.
Laff Trakk
In 2015, Visual Terrain brought to life the world’s first “Glow Coaster” at Hersheypark in Pennsylvania. This 360-degree spinning roller coaster takes guests on a thrilling journey through a funhouse. Lighting was strategically placed to illuminate the large props the ride passes through, while maintaining a dark environment within the show building to direct riders’ gazes. All fixtures were designed to remain outside the ride envelope and were made easily accessible for maintenance purposes.
Crayola Experience
The Crayola Experience in Orlando, Florida, is a unique FEC based on the well-known crayon brand. Visual Terrain was responsible for the lighting design across 25 attractions within the venue, creating an illuminated and colourful experience.
