EpicSurf, a stationary surf experience from the water park experts at Aquatic Development Group (ADG), is celebrating after winning in the inclusion category at the blooloop Innovation Awards 2024 for its collaboration with Aqua Creek to develop the world’s first standing wave access lift. This recognition underscores the growing global commitment to inclusivity in the surf industry.
This award shows how the company is working to make surfing available to everyone. It’s part of a collective movement to open the waves to all, changing the future of the sport. For a long time, surfing has represented connection and freedom, but for many people, especially those with limited mobility, this dream has often been impossible to achieve.
EpicSurf has always maintained that surfing is for everyone. Winning this award confirms that others align with this vision and are committed to fostering a future where the waves’ healing power knows no bounds.
Accessibility is not just an add-on
Harmony Lesch, business development specialist with Aqua Creek Products, says: “Aqua Creek is honored to have its partnership with ADG recognized by blooloop’s Festival of Innovation in the Inclusion category. As experts in aquatic accessibility, we saw an opportunity to provide equipment which would allow the inland surf industry to be accessible to all.
“Collaborating with ADG’s EpicSurf has led to the creation of the first surf lift in the world! We’re thrilled to make waves with ADG and ensure the joy and healing power of surfing is accessible to all!”
The surf market is quickly growing, with 1 in 100 people open to trying surfing, according to industry reports. True growth, however, involves inclusivity—making sure the sport’s expansion includes everyone, especially those typically excluded because of physical barriers. This award signifies a pivotal moment: the industry’s recognition that accessibility is not just an add-on; it’s essential.
Surfing for all
By removing barriers, EpicSurf empowers individuals of all abilities to feel the excitement of catching a wave and discover their role within the surf community. From kids and veterans to those with physical challenges or sensory sensitivities, the joy of surfing can change lives for the better.
Julie Kline, director of sales and marketing for EpicSurf, says: “We embarked on this mission to make sure that everyone can have the opportunity to experience the joy of surf. We are so grateful to blooloop and the attractions industry for making a space to honor technology that breaks down barriers.
“This award fuels our passion, and we can’t wait to see this creation come to life and change how people think about surfing.”
EpicSurf was also honoured with the People’s Choice Award at Surf Park Summit for its work to enhance accessibility.
