Pladia, a platform that builds, manages and improves visitor experiences by experiential design company, Art Processors, has shared how its Event Sync AV solution has been deployed by the Museum of Contemporary Art Australia (MCA) to support an exhibit by Western Aranda artist Vincent Namatjira at Vivid Sydney 2025.
In this work, an enormous projection of King Dingo was shown on the harbourfront façade in the city’s bustling Circular Quay area. This was accompanied by an original score by Namatjira and Indulkana-based guitarist-composer Jeremy Whiskey, adding depth to the piece through a combination of music, sound effects, and narration.
To further enhance the experience, MCA used Event Sync to deliver synchronised audio to visitors through their devices, enabling them to listen when standing directly under the projection, across the harbour, or watching at home.
Andi Mastrosavas, CEO, Pladia, says: “The MCA consistently pushes the boundaries of how contemporary art is experienced, and we’re grateful to support their ongoing exploration of digital tools that elevate and expand audience connection.”
Enhancing MCAs digital capabilities
King Dingo‘s soundtrack was delivered onsite for guests gathered on the MCA lawn using loudspeakers.
With Event Sync, they could also scan a QR code to instantly launch synchronised audio in their mobile browser, with no need to download an app. By listening through their headphones, the background noise was blocked out and guests were able to hear the soundtrack in a more immersive way, with the artist’s narration and rock-and-roll soundtrack playing in perfect sync with the huge projection.
The audio was also available through the MCA’s website using the Empower mobile guide. This created a consistent digital experience across the festival and the wider museum visit, as guests could easily move between the Vivid Sydney projection and the MCA’s mobile content.
The MCA has long supported the use of digital tools to enhance visitors’ engagement with contemporary art. Event Sync offered a logical extension of this approach, bringing a new way for visitors to experience King Dingo while building on the museum’s established digital capabilities.
In addition to enabling synchronised audio, Event Sync offered links to supporting content such as the artist and curatorial statements. This provided guests with rich insights into Namatjira’s emotive narrative of Indigenous strength, pride, and his call for greater respect and recognition of Aboriginal culture and Country in Australia.
“Event Sync added another layer to the energetic projection of King Dingo presented at the Museum of Contemporary Art, Australia,” says Rebecca Ray, curator, First Nations Art, Museum of Contemporary Art, Australia.
“The synchronised audio, along with artist and curatorial statements, gave visitors a richer understanding of Namatjira’s powerful statement around Aboriginal strength, pride and resilience. Event Sync created a dedicated digital touchpoint that gave visitors the opportunity to connect – in real time – with the story behind the artwork. This feature enhanced visitor engagement and contributed to meaningful artwork interpretation.”
With this combination of audio, contextual content, and versatile access, Event Sync supported MCA in deepening engagement without distracting from the artwork and its message.
Elegant, unobtrusive installation
The addition of Event Sync to King Dingo provided an opportunity to enhance the experience without adding complexity. As projection and show control were already configured, the technical team from Technical Direction Company (TDC) required a solution that could be rapidly implemented and would fit neatly into the existing setup.
Event Sync was developed with this scenario in mind. Deployment can occur on the same day as procurement and does not need extensive configuration. Additionally, the solution supports multiple integration options to suit the production environment.
In the King Dingo installation, the TDC team used Pladia’s UDP integration, with the Electron app running passively on a dedicated device connected to the show network via Ethernet.
Once logged in, the app listened for UDP broadcast messages sent from the Disguise media server. For each loop of the soundtrack, Disguise was configured to send a simple UDP trigger generated by the Event Sync Console. When connected, Event Sync automatically ran throughout the festival, without affecting show control or adding ongoing operational requirements.
Event Sync is designed for the specific needs of cultural festivals, public art, and events, and delivers immersive, synchronised experiences without burdening the production team with additional operational complexity. For more information or to book a demo, please email.
Recently, Pladia announced a strategic collaboration with Audiocraft, a leading audio storytelling company in Australia. This brings together Audiocraft’s expertise in immersive audio production and Pladia’s strength in versatile, future-ready technology to transform how cultural attractions engage audiences.
