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Rubber Cheese presents new website for Pensthorpe

The enhanced marketing tool aims to connect visitors with nature in East Anglia

Rubber Cheerse Pensthorpe Wildflower Meadow

Rubber Cheese, an award-winning digital agency, has unveiled a new-look website for a leading nature destination in Norfolk, UK.

The visitor attraction communications specialist has designed a new website for Pensthorpe, offering an improved user experience and vast improvements for its guests and marketing team.

Located between the tourist hubs of King’s Lynn and Norwich, near the racing town of Fakenham, Pensthorpe is a distinctive 700-acre nature reserve featuring a diverse range of inland habitats including farmland, grassland, wetland and woodland.

With the River Wensum running directly through it, Pensthorpe is a wildlife haven with almost one thousand recorded species of flora and fauna on site. The attraction has a range of activities on-site for the whole family including WildRootz adventure play, Hootz House indoor play, and a sculpture trail with installations from local and renowned artists.

Pensthorpe has secured a number of awards as a result of its continuing development, including being voted the UK’s third best large attraction and the East of England’s best large attraction in 2022.

Connecting to the habitat

Rubber Cheerse Pensthorpe Website

The new website designed by Rubber Cheese encourages prospective guests to discover and get excited about the many activities on offer at Pensthorpe, and inspires visitors to learn and get involved with the Conservation Trust’s projects.

Coinciding with the location’s recent rebrand, Rubber Cheese has used evocative content to help website visitors establish an emotional connection with the venue.

Kelly Molson, managing director of Rubber Cheese says: “Pensthorpe is one of Norfolk’s best-kept secrets. It is somewhere I felt calm and completely in tune with nature. The new website creates an instant connection with that feeling, enhancing the visitor experience and making it seamless to purchase a ticket or sign up for an event.”

Head of marketing for Pensthorpe, Natalie Douglas adds: “We have loved working with Kelly Molson and the Rubber Cheese team on this project – they have provided an exceptional service and we are excited to share the finished product with our visitors and soon-to-be visitors!”

The new website can be viewed at

Headline photo: Steve Adams

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Adam Whittaker blooloop

Adam Whittaker

Adam is Marketing Manager and looks after blooloop’s communications. He studied Marketing and Advertising Management at Leeds Beckett University. You can usually find him appreciating art deco architecture, by a seaside resort, or on a theme park roller coaster.

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