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Youseum’s new social media pop-up experience opens in Germany

Visitors can explore how they use social media and create captivating content in 15 unique areas.

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Youseum, an immersive social media museum, has opened a new pop-up attraction at Westfield Centro in Oberhausen, Germany.

Youseum’s fourth location comes after the opening of venues in Stockholm, Sweden, and Amsterdam and Leidschendam in the Netherlands.

The company’s first pop-up destination is an “innovative experience that explores how we perceive ourselves and others in the digital sphere”, according to a news release.

Social media changed the world, the behaviour of its human inhabitants, and the ways in which people reflect on others – and themselves,” the release adds.

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“Everyone creates their own digital image and seeks engagement. You decide what you show, what you share, and what you like. But who are you? The Youseum pop-up concept in Oberhausen is all about that question.”

Visitors can explore how they use social media while creating captivating content within 15 unique areas. These include the obligatory ball pit, as well as the ‘Bank of You’, which lets guests ‘drown themselves in money’.

Youseum opened its first location in November 2019 in Amsterdam. The brand’s second venue opened last year at Westfield Mall of the Netherlands.

As well as a TikTok experience, the attraction features hidden passageways, slides, swings and optical illusions.

Youseum’s fourth location

Speaking to blooloop, Youseum COO and co-founder Joep Heusschen described the concept as “a social media experience that combines offline fun and entertainment with online reach”. 

“It should trigger your senses, and stimulate creativity,” Heusschen said.

The Museum of Illusions is also expanding across Europe and the US. Its venues are home to mind-bending optical illusions, holograms, brain-teasing exhibits and interactive rooms.

The latest Museum of Illusions to be announced will open at Mall of America in Minneapolis, Minnesota in early 2023. 

Museum of Illusions is excited to bring its unique, interactive and immersive experience to one of the largest entertainment spaces in the world,” said Jonathan Benjamin, CEO of Museum of Illusions.

Images: Youseum

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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