AnyRoad, a leading Experience Relationship Management (ERM) platform, has announced its new publication, First-Party Data Playbook. The playbook is available to download here.
The First-Party Data Playbook breaks down the complexities of event marketing with actionable guidance that will support the development of an event marketing strategy. AnyRoad says: “We have built the ultimate event marketing strategy playbook to help create the most unique and memorable experiences that will leave your audience in awe.”
Data-focused approaches for events and experiences
The skills-based approach will help marketers to assess the capabilities of their team, and it shares tools and approaches to make the most of these talents.
Database building is covered in detail, with insights on the best approaches to capturing first-party data from events and experiences. The playbook also covers ways to use this data to evidence ROI and build brand loyalty – so increasing revenue and budget.
The publication is suitable for marketers at all stages of their careers – from new managers to experienced leaders who are looking to develop self-sufficiency and refine their strategies.
First-Party Data Playbook includes:
- How to build a self-sufficient strategy
- A step-by-step guide to identifying your goals and audience
- Comprehensive budgeting
- Automations for events marketing
- Best practices for building your database
AnyRoad recently ran a webinar called Experiential Marketing Unleashed: Strategies and Best Practices for Engaging Your Audiences. The session was hosted by Greg Klingaman, VP of strategy & field operations EMEA, joined by Karen Brunke, StoryMap Marketing founder + CEO and former global marketing director at The World of Coca-Cola.
Other publications from the firm include The Ultimate Guide to Field Marketing: Building Emotional Connections. This has been created for people who want to grow their expertise in field marketing and how to use it to grow their brand and offers guidance on how to turn a one-time event into a full field marketing strategy. Readers will also gain tips on how to measure and improve their wider strategy while learning about the best practices for field marketing, pitfalls to avoid and favourite strategies from big brands.
